Job Description
The Sun is the biggest news brand in the UK, publishing hundreds of stories a day and reaching over 170m unique users digitally every month. Its exclusives set the news agenda and its campaigns have changed the lives of many. Delivering news, entertainment, and sports coverage to millions of readers every day. With a rich history spanning decades, we are dedicated to providing accurate, insightful, and engaging content across print and digital platforms.
Your team: The Sun’s multi‑award‑winning Audience department sits at the heart of our newsroom, with our talented journalists publishing the best coverage of news, sport, TV and showbiz, lifestyle and family value. The team is constantly evolving, growing new audiences, and building engagement and loyalty with our readers and viewers.
Your role: We’re looking for an Audience Analyst to work in our fast‑paced newsroom and provide support to the Audience department, journalists and editors – from day to day performance updates to longer‑term analysis. You’ll need to be able to extract insight from data using various analytics tools and present it in a clear way for stakeholders. The role is based at News UK’s London headquarters. We will expect you to work from the office at least three days a week.
Day to day you will:
- Work with large and complex datasets across multiple platforms and metrics to build reports and support Editorial intelligence.
- Optimise and improve existing Editorial reporting and analytics data pipelines.
- Investigate and identify patterns within complex, unstructured data, and communicate insights to non‑technical stakeholders.
- Collaborate with data engineering teams to raise technical issues and new feature requests and drive them through to resolution.
- Monitor and analyse our Editorial performance on a daily, weekly and monthly basis.
- Provide insight and make recommendations to our newsroom in order to grow our audience.
- Provide detailed longer‑term analysis and insight for the Audience department and Editorial teams to help build both our editorial strategy and our technical roadmap.
- Proactively analyse our traffic and engagement, and make data‑led recommendations through data storytelling.
- Work in The Sun’s Audience department, but also with News UK’s central analytics team.
- Decide what tools we should use to maximise our understanding of our traffic and engagement.
What we are looking for from you:
- Experience with web and platform analytics tools
- Experience building reports in Google Looker Studio and other data visualisation tools such as Omni
- Advanced Excel and intermediate SQL (Google BigQuery a plus) skills and experience working with large data sets
- Ability to work in a fast‑paced news environment while also running longer‑term projects
- A confident understanding of the role of analytics within the media sector
- Strong communication and presentation skills, both written and oral, with the ability to translate data effectively for those who are not familiar with it
- Confidence in delivering and presenting actionable insights and analysis to stakeholders
- A logical approach and problem‑solving skills, with the ability to draw meaningful conclusions from disparate and incomplete sources
- Ability to understand complex business questions and frame the right analytical questions
Benefits
- Private medical insurance including coverage for pre‑existing conditions
- Discounted gym memberships, free ClassPass at Home, weekly in person/ virtual exercise classes
- ‘Bikes for Work’ and ‘Electric Car’ scheme
- Up to 60% discount on Harper Collins books
- Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
- Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities
- Access to wellbeing benefits such as EAP, physio/massage and counselling
- A generous pension scheme with employer contributions of up to 5%
- Wide range of training available, plus full LinkedIn Learning access
- 30 days holiday, plus bank holidays and up to 4 volunteering days per year
We want to ensure that everyone has the opportunity to perform to their best when applying for a role. If you would like to receive any information in a different way or for us to do anything differently to support you to apply for any of our roles please contact us on careers@news.co.uk.
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