Overview
National Skincare Expert, UKI: L’OREAL LUXE. Preferable but not essential: Beauty Therapy Level 3.
L’Oréal Group, the world’s leading beauty company, where passion, innovation, and excellence drive everything we do. With over a century of expertise, L’Oréal has redefined the beauty industry, offering a diverse portfolio of iconic brands that inspire and empower millions of consumers worldwide. At L’Oréal, you’ll be part of a vibrant community that thrives on creativity, embraces challenges, and celebrates success. Are you ready to make an impact and be part of the journey?
L’Oreal is looking for a L’Oreal Luxe National Skincare Expert. Representing the L’Oreal Luxe Multi-Brand Skincare portfolio, you will be the national face of the brand’s Skincare Category across the UK & Ireland, bringing our heritage and values to life in-store and developing partnerships to drive retail business within key retailers and store teams. You will also be a key partner in building advocacy and working with influencers.Your mission is to inspire our customers to drive engagement, loyalty and performance of the brands.
Key Job Accountabilities
DEVELOP BUSINESS through SALES & EVENTS – Top Doors UKI (60%)
- Skincare Performance Leader – Driving category growth through in-store events, on-counter beauty tech experiences, and beauty room appointments.
- Generate turnover, brand awareness and loyalty through events and PR.
- Develop CRM at POS & online to build customer loyalty.
- Follow main KPIs including customer satisfaction/MS and take action to foster growth.
- Drive POS events and sell at POS (Priority on top doors), applying skincare through events, animations, skincare masterclasses, photo shoots, backstage, embodying brand image, attitude & service level.
- Offer elevated skincare treatments for VIP clients in top doors.
DEVELOP BA’S SKINCARE EXPERTISE through TRAINING & COACHING (20%)
- Adapt training material & techniques, developing customer‑centric skincare routines with application techniques to support effective sales.
- Support in training and developing Skincare Expert Community and BAs on products, 7‑step selling method: link & cross‑selling.
- Coach Skincare Experts & BAs at POS to ensure they are reaching KPIs.
- Up‑skill BA knowledge & know‑how in top doors by being a role model.
- Animate a Skincare learning community with passion, building a team of Skincare Experts.
- Stay up-to-date with competition & trends, inspire a community that drives retail through PR & digital content creation.
PR & PRODUCT SHOOTS (20%)
- In full coherence with brand requirement & marketing, influence internally and externally through community management: FB, Instagram, TikTok.
- Play a PR role, including digital, in coherence with the Brand image and requirements.
- Incarnate the brand image & experience for Skincare at POS, toward journalist, VIP, key influencers and bloggers.
- Act as an elevated luxury skincare representative & brand ambassador for L’Oreal Luxe brands — guest appearances, in‑store and virtual events, press & influencer partnerships/events.
Must Haves
- Minimum of 3 years retail experience.
- Highly skilled in skincare – storytelling, ingredient and premium service focused.
- Proven track record of driving retail results, providing exceptional customer service.
- Proven track record of regularly setting up, promoting and executing successful face‑to‑face and virtual masterclass events.
- Flexible approach to availability in line with the needs of the business.
- Comfortable travelling and occasional overnight stays across UK & Ireland; field/store‑based role with support for education and A&I events.
- Entrepreneurial spirit: Well‑developed analytical skills, with the ability to identify business opportunities.
Deliverables/Outcomes
- Achievement of event targets.
- Contribution to driving retail performance in regions.
- Exceptional consumer experience.
- Social/content creation.
Key Skills
- High level skincare expertise.
- Retail acumen.
- People engagement.
- Coaching.
- Eventing and activation.
- Digital/social.
- Presenting/public speaking.
Key Stakeholders
- Omni Retail Education Manager – Skincare.
- Area Managers.
- Retail Directors.
- Education/Training Teams.
- Flagship Store Managers.
Benefits and Rewards – Be Rewarded, Be Valued, Be L’Oréal
- Competitive compensation: Earn a competitive salary and a rewarding commission scheme that allows you to directly benefit from your success.
- Exclusive product perks: Enjoy access to an incredible selection of products from over 35 renowned L’Oréal brands at our exclusive staff shop.
- Generous time off: Recharge and refresh with 30 days of holiday, inclusive of bank holidays.
- Health and wellness benefits: Take advantage of discounted dental insurance and access additional support resources for mental health and financial well‑being.
- Referral bonus program: Share the L’Oréal Luxe experience and earn bonuses by referring talented individuals to join our team.
- Sustainability initiatives: Be a part of something bigger. Join a company committed to sustainability and making a positive impact on the world through our L’Oréal for the Future initiatives.
At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference – different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.
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