BDM UK Sales & Partnerships (EV Charging)

To execute EC Charging’s UK sales plan by building and managing installer, and wholesaler sales channels, converting repeat revenue, and growing current customer base.

This is a player-manager role focused on delivery, not strategy decks.

Key Objectives

• Deliver KPI Sales Targets
• Build and activate UK installer partners
• Establish active wholesaler / reseller partnerships
• Create repeat monthly installer-led sales

Installer Network Growth (Primary Focus)

• Recruit, onboard, and manage installers via LinkedIn, Facebook groups, and industry referrals
• Implement the EC Charging Approved Installer process (training, certification, pricing)
• Drive repeat orders from installers through margin clarity, fast support, and incentives, act as first commercial escalation point for installer questions and objections.

Direct Sales – Public & Commercial

Own direct engagement with:

• Destination charging sites (hospitality, car parks, fleets)
• Manage framework applications, pilots, and early deployments
• Convert pilots into case studies and reference accounts

Wholesalers & Resellers

• Secure initial regional wholesaler listings before national chains
• Deliver branch visits, counter staff training, and wholesaler promotions
• Build a roadmap toward national distribution in 2027

Sales Enablement & Execution

• Grant-readiness materials (ORCS / LEVI / OZEV)
• Forecast monthly unit sales and installer activity

After-Sales Alignment

• Warranty call-out process
• Installer service coverage by region
• Feedback loop from field issues into product improvements

What Success Looks Like After 12 Months

• Installers actively sell EC Charging without being pushed
• At least 2–3 strong UK case studies used in LA & CPO sales
• Monthly unit sales driven primarily through installers

Required Experience

• + 3 years experience in EV charging Sales
• Proven experience selling through partners or installers
• Strong commercial judgement — understands margins and incentives
• Self-starter who can operate without a large support team
• Knowledge of UK EV grants (OZEV, ORCS, LEVI)
• Experience working with Installers and electrical wholesalers
• Background in AC + DC charging hardware

IT & Systems Skills

• CRM Systems: Salesforce, HubSpot, Zoho CRM, or similar sales pipeline management tools
• Microsoft Office: Advanced Excel (forecasting, reporting), PowerPoint (sales presentations), Word
• Data & Sales Reporting: Sales forecasting, KPI tracking, and pipeline analysis
• LinkedIn Sales Navigator: Partner prospecting and installer recruitment
• Project & Task Management: Trello, Asana, Monday.com or similar workflow platforms

Communication & Interpersonal Skills

• Strong stakeholder engagement with installers and wholesalers
• Confident presentation and public speaking skills
• Clear and persuasive commercial communication
• Relationship building and long‑term partnership development
• Active listening and customer needs analysis

Personal & Professional Attributes

• Self-motivated and able to work independently in remote environments
• Commercially minded with strong business judgement
• Results-driven with a focus on achieving and exceeding sales targets
• Strategic problem solver with a proactive mindset
• Highly organised with strong time management skills
• Adaptable and comfortable working in fast-growing or evolving markets
• Resilient and confident when managing objections or negotiations
• Collaborative team player able to work cross-functionally with marketing, operations, and leadership

Leadership & Work Style

• Player-manager mindset with hands‑on delivery approach
• Calm and effective under pressure
• Strong accountability and ownership of results

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