Area Manager
Competitive salary + £3,000 Car Allowance
Full‑time 5 days / 40 hrs (Monday to Friday 9am – 5:30pm but flexibility for occasional Saturdays)
You will lead a cluster of thriving practices including Alsager, Chester, Clitheroe, Frodsham, Headington, Lytham St Annes, Macclesfield, Nantwich, Newcastle-under-Lyme, Sandbach, Stony Stratford, Tarporley, Thame and Wallingford—driving performance, developing people, and championing obsessively great service (so you will need a full UK driving licence and car).
Bayfields Opticians & Audiologists are an independent, people‑first group of Optometrists and Audiologists with over 55 practices and big ambitions. As our new Area Manager, you will play a pivotal role in shaping the success of your region—supporting Practice Managers, elevating the client journey, and ensuring each practice delivers its budgeted sales and service standards. This is a role for someone who thrives on visibility, influence, and impact.
What You Will Be Doing:
- Leading multi‑site teams — coaching, developing and inspiring Practice Managers to perform at their best
- Driving sales performance — interpreting sales data, spotting opportunities, and ensuring targets are met
- Championing our client journey — ensuring every practice delivers obsessively great service
- Embedding our values — One Big Family, Obsessively Great Service, and Give a Damn
Operational excellence — ensuring consistent standards, compliance and commercial focus across all locations.
What You Will Bring:
- Proven multi‑site management experience in a sales‑driven, people‑focused environment
- Experience from an Optical, Dental, Veterinary or Pharmaceutical multi-site area Management background.
- Strong commercial acumen — confident analysing and interpreting sales data
- A coaching‑led leadership style that brings out the best in others
- A passion for service and a genuine desire to make a difference
- Flexibility to travel across the region and cover occasional Saturdays (9am – 5:30pm)
Why Join Us?
- A genuinely independent business with a warm, family‑feel culture
- A leadership team that gives a damn about people, development and doing the right thing
- The chance to shape the performance and culture of a high‑potential region
- Competitive salary + car allowance + the satisfaction of making a real impact.
Ready to Apply?
So if you are an experienced Area Manager in industries including Optical, Dental, Pharmaceuticals or Veterinary and with strong sales and people management and excited by the idea of leading a region where people, service and commercial success all matter equally, we would love to hear from you.
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