User Growth Manager – TikTok LIVE – London

Responsibilities

The LIVE Operations team is focused on building a scalable, healthy, and high‑performing TikTok LIVE ecosystem. By working closely with creators, agencies, and partners, we drive long‑term growth through content innovation, monetization enablement, and community development.

We are looking for a data‑driven User Operations Manager to drive user growth and monetization for TikTok LIVE in the UK. You will own end‑to‑end user strategy, leveraging data to improve user engagement, retention, and revenue performance.

Key Responsibilities

• Define and execute user growth strategy (acquisition, retention, monetization)
• Analyze user behavior (viewing, gifting, conversion funnels) and generate actionable insights
• Build and optimize user segmentation & lifecycle strategies
• Design and iterate data‑driven campaigns (e.g., gifting incentives, activation programs)
• Conduct A/B testing and evaluate performance
• Collaborate with cross‑functional teams (product, creator ops, data) to drive impact

Qualifications

Minimum Qualifications

• Experience in user ops / growth / data / strategy roles
• Strong analytical skills; proficient in SQL, Excel, and BI tools
• Experience in data analysis, funnel optimization, and experimentation
• Ability to turn insights into execution
• Fluent in English both written and spoken to communicate with UK team

Preferred Qualifications

• Experience in live streaming / social / creator platforms
• Familiar with monetization (gifting, subscriptions, etc.)

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