Senior Creative Designer – TikTok LIVE EU

Responsibilities

Role Introduction

• Own end-to-end design delivery for EU & UK TikTok LIVE initiatives, from concept to final production across digital and physical touchpoints.
• Create and scale a cohesive visual system for EU & UK LIVE (guidelines, templates, component libraries, and best practices), aligned with EMEA and central standards.
• Lead conceptualization and execution of multi-format assets including 2D/3D illustrations, key visuals, H5/landing layouts, LIVE stickers, creator education materials, product feature launch assets, partnership campaigns, OOH/DOOH, and offline event collateral (e.g., stage visuals, swag and signage).
• Partner with cross-functional teams (Ops, PM, BD/Partnerships, Marketing, Content) to translate goals into clear creative direction, timelines, and production plans; proactively align early to reduce late-stage churn.
• Design with cultural intelligence: localize visuals and messaging for diverse EU markets while maintaining brand consistency and quality.
• Use research and trend awareness (creator/user insights, creative performance learnings, emerging tools) to continuously improve engagement and effectiveness.
• Maintain a high quality bar through strong craft, illustration work, art direction, layouts, and specs.
• Improve team efficiency by proposing workflows, checklists, and tool adoption (including AIGC) that increase speed without sacrificing quality.

Minimum Qualifications

• Bachelor’s degree or equivalent experience
• Experience creating illustrations and (3D and 2D)
• Understanding creative, design, and product operation processes. Has proof of successful cases on operation design project in portfolio
• Highly creative, organized, and able to work independently with little direction; ability to multitask
• Great communication skills and a collaborative team player in a cross-cultural and cross-functional environment

Preferred Qualifications

• Proficiency with AIGC / generative tools (e.g., image generation, asset creation, rapid ideation) with strong judgment around consistency, brand safety, and production readiness.
• Experience building brand guidelines, visual identities, or toolkits that scale across teams/markets.
• Motion graphics and/or video editing skills (e.g., lightweight animations for DOOH, social, H5).
• Familiarity with LIVE / creator ecosystems, interactive campaign mechanics, or monetization-driven programs.
• Experience supporting offline events and producing print/physical deliverables.
• Software / Tools：Figma, Adobe Creative Suite (Illustrator, Photoshop, After Effects), Cinema 4D (Redshift/Octane) or Blender, AI generative tools (workflow-dependent)

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