Company: Amazon

Location: London

Job Description:

Are you excited by the challenge of building something from the ground up? Ready to take a new service from launch to scale to delight millions of customers? Do you thrive when there isn’t a marketing playbook and you’re trusted to create one?
The ideal candidate has proven track record in defining marketing strategy and positioning for a service or product, preferably in the retail and/or e-commerce field and implementing the marketing playbook and activity across Owned & Operated and Paid Media channels
Experience in defining marketing strategy and positioning for a service or product, preferably in the retail and/or e-commerce field
Experience implementing the marketing playbook and activity across Owned & Operated as well as Paid Media channels
Experience building, executing and scaling cross-functional marketing programs
Experience using data and metrics to measure impact and determine improvements
Experience presenting metrics and progress to goal to senior leadership
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience leading go-to-market for consumer software or hardware product launches
Experience in marketing or marketing research
(Desirable) Experience using any of SQL or other analytical tools for conducting data analysis
(Desirable) Experience with customer segmentation, profiling, and targeting
(Desirable) Experience in retail / Quick commerce field

We are seeking a Senior Marketing Manager to join the EU Prime & Marketing Go-To-Market team to lead Marketing efforts to launch and scale the newly launched ‘Amazon Now’ service, working in close collaboration with the Quick Commerce business team
Develop the Go-To-Market strategy and playbook for Amazon Now launch & scale
Define the marketing positioning and Brand book, establishing a creative framework and working model with creative team/agency
Deploy our Paid Media strategy in collaboration with Paid Channel teams and design experiments with relevant teams
Collaborate with Business and Operations teams on improving traffic and conversion (deep dive into traffic metrics, suggest CX improvements, align on promotional activity to enhance traffic and conversion)
Lead the team to execute the end-to-end Integrated Marketing campaigns
Drive leadership reviews
Work closely with Global teams to leverage synergies and learnings
Inspect measurement to track success metrics and optimize performance

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Posted: June 9th, 2026