Fractional Financial Director (DTC Consumer Brand | £700–800/day)

Title: Fractional FD (DTC Consumer Brand | £700–800/day) Location: London, hybrid (2 days/week)

A UK DTC brand that scaled from £3m to £17m revenue in under two years needs the strategic finance layer to match its ambitions. Bookkeeping is moving external. What they need isn’t control — it’s commercial firepower. The FD will own the cash forecast, sit in weekly trading meetings, and give the CEO the financial clarity to move quickly. This is a 7–10 person business; there’s no team beneath you and no infrastructure to inherit.

The work

• Own a 12–18 week rolling cash flow forecast, updated weekly and directly informing trading and spend decisions
• Lead weekly trading meetings alongside the commercial team, providing financial input on ad scaling, channel performance, and margin
• Build and maintain a stock and inventory forecast tied to cash — flagging risk and opportunity 12+ weeks out
• Develop the annual budget and near‑term financial model, replacing a high‑level forecast that no longer current
• Serve as commercial finance partner to the CEO, stress‑testing growth assumptions and the economics of new channels and products
• Assess and recommend the right long‑term finance team structure as the business moves from DTC into retail and multi‑channel complexity

What you bring

• D2C or e‑commerce experience is non‑negotiable — you need to understand performance marketing economics, inventory dynamics, and channel‑level contribution
• Comfortable being the most senior finance voice in the room with no team beneath you
• A builder, not just an overseer — able to develop structure from partial foundations
• Equally at home in a weekly trading meeting as building a multi‑year model
• Familiarity with Shopify data flows and third‑party fulfilment cost structures would reduce ramp time considerably

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