Brand Image Specialist – London, United Kingdom
Position Overview
Ref #
W177123
State/Region
London
Department
Creative Services
Location
United Kingdom
City
London
COMPANY DESCRIPTION
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company’s brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world’s most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
POSITION OVERVIEW
Brand Image Specialist
We are seeking a creative field visual merchandiser for our Brand Image Coordinator vacancy.
The role is to ensure the implementation of the Ralph Lauren seasonally visual merchandising guidelines, executing mannequins, interiors and window displays, that enhance/create the best customer experience, protect and promote our visual Ralph Lauren global DNA and support/drive sales within our own brought stores and/or our shop in shop (wholesale) stores within Central London.
ESSENTIAL DUTIES & RESPONSIBILITIES
Key Responsibilities
Be knowledgeable with our internal seasonally visual guidelines and make sure they implemented within your region
Manage and implement seasonal updates/product pushes for each shop/ shop within shop within your region
Create visually appealing merchandising that enhances Ralph Lauren DNA and maximizes sales potential
Keep in communicate and partnering with the relevant teams with changeover dates/delivery status/capabilities of your region
Collaborate with store teams to maintain visual standards and merchandising
Train store teams on basic merchandising principles, maintenance, internal seasonal guidelines and provide seasonal training for the teams within your region
Create and develop all seasonal floor plans
Planning and implementing any new store opening, if scheduled within your region
Enhance sales through visual merchandising that is in line with the companys strategy
Reporting & Communication
Utilise sales figures to support your visual merchandising
Feedback callouts and opportunities to the relevant internal departments
Communicate with the relevant departments/people using the Ralph Lauren Store visit report sent weekly on a Friday
Travel and expenses reported on time and accurately
EXPERIENCE, SKILLS & KNOWLEDGE
Skills
Previous experience in Visual Merchandising within a retail environment
Strong understanding of retail principles and merchandising techniques
Strong communications skills, both verbal and written in English
Strong organizational skills especially in time management
Attention to detail
Willingness to travel outside of their allocated region
Working flexible hours especially early mornings
Role requires moving merchandise and deco/props stand for extended periods
Proficiency in MS Office Suite
Preferred Qualifications/Experiences
Education or proven work experience in Visual Merchandising, Fashion, Design
Experience with luxury or fashion retail brands
Photography skills
…