Paid Social Director – Permanent – Hybrid Working (London, Manchester or Stafford)
Paid Social Director role responsible for shaping market‑level strategy and delivering best‑in‑class execution across culturally impactful campaigns. This position works on key local market clients, turning global strategy into actionable, localised plans, building strong client relationships, leading a team of Paid Social professionals and ensuring campaign excellence.
Key Responsibilities
- Client Leadership & Strategic Ownership
- Act as the senior day‑to‑day lead for local market clients, building strong and trusted relationships.
- Own the development of Paid Social strategy within your market, aligned to global direction and local objectives.
- Translate global briefs into actionable market‑level plans that reflect cultural nuance and audience behaviour.
- Provide strategic guidance and thought leadership to clients, particularly across entertainment launches and key moments.
- Planning, Testing & Innovation
- Develop and own testing roadmaps to drive continuous improvement and innovation.
- Identify new opportunities across platforms, formats and audience strategies.
- Ensure learnings are captured, shared and scaled across campaigns and markets.
- Champion a test‑and‑learn culture within the team.
- Performance & Delivery Oversight
- Oversee campaign planning and execution to ensure delivery against KPIs.
- Drive performance optimisation through strong use of data and insights.
- Ensure high standards across campaign quality, reporting, and financial management.
- Support forecasting and performance tracking across your market.
- Team Leadership & Excellence
- Lead and develop Paid Social Managers and executives, ensuring strong delivery and growth.
- Set clear expectations and maintain high standards across planning and activation.
- Oversee workload management and resource allocation within your team.
- Foster a collaborative, accountable and high‑performing team culture.
- Collaboration & Integration
- Work closely with the Paid Social Partner to align market strategy with global priorities.
- Partner with cross‑channel teams (Client Services, Search, Programmatic, etc.) to deliver integrated solutions.
- Support total social integration across Paid, Organic and Creator activity where relevant.
Qualifications + Skills
- Strong experience in Paid Social within an agency or client‑facing environment.
- Proven ability to lead client relationships and develop strategic recommendations.
- Experience working on multi‑market or global clients, ideally within fast‑paced, culturally driven sectors.
- Deep understanding of Paid Social platforms (Meta, TikTok, Snapchat, Pinterest) and their role across the funnel.
- Strong analytical mindset with ability to translate data into actionable insights.
- Experience managing and developing teams.
- Excellent communication, stakeholder management and presentation skills.
- Ability to balance strategic thinking with hands‑on oversight of execution.
What We Offer
This is a permanent role based in our London, Manchester or Stafford office but operates under flexible working arrangements. A competitive salary and a benefits package are provided that you can tailor to your needs.
Inclusion and Diversity
At Dentsu, we embrace diversity and inclusion, valuing unique perspectives and contributions. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status or any other protected characteristic. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality.
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