Content & Storytelling Lead – ClimateTech Platform ⚡️
We’re partnering with a fast‑growing ClimateTech business that’s rethinking how homeowners improve energy efficiency in their homes, making it simpler, more transparent, and genuinely human.
They’ve recently raised a £2.5m seed round and are now building out their growth function, having already invested heavily into sales. Now, the focus is on brand, trust, and education.
This is a considered purchase journey (typically £20k–£100k), with customers doing months of research before making a decision so content is everything here.
Not fluffy content, real, trust‑building, educational storytelling that helps people make one of the biggest decisions for their home.
What you’ll be doing:
- Owning end-to-end storytelling across the entire customer journey, from awareness through to conversion (this is not just “posting content”)
- Producing high-quality, human‑led case studies by visiting homes, interviewing customers, and capturing real “before & after” stories
- Leading video creation from scratch, scripting, filming and editing YouTube deep‑dives and short‑form content (Reels/TikTok/Shorts)
- Building out YouTube as a core research and acquisition channel, focusing on hooks, retention and strong storytelling
- Creating educational content that simplifies complex topics like retrofitting, insulation and energy efficiency
- Writing high-quality, SEO‑driven content that ranks on Google but feels like advice from a trusted expert
- Repurposing long‑form content into multi‑channel distribution (social, email, website, video snippets)
- Working closely with the CEO and technical teams to turn complex ideas into clear, engaging narratives
- Helping define and build a consistent brand voice across all touchpoints
What they’re looking for:
- 3–5 years experience creating high-quality, branded content (video + written)
- Someone genuinely hands‑on, comfortable behind a camera, in an edit, and writing long‑form content
- Strong storytelling instincts, able to turn complex, technical journeys into emotional, human stories
- Experience creating content for considered purchase journeys or multi‑stakeholder decisions (B2B SaaS or similar helpful)
- A natural interviewer, able to get the real story out of customers
- Strong understanding of content funnels (awareness vs trust vs conversion)
- Someone who understands YouTube, hooks, thumbnails, retention, and how people actually consume content
- Comfortable using AI tools to speed up production and focus on higher‑value creative work
- Autonomous, proactive, and comfortable in a fast‑moving, non‑corporate environment
Birmingham (with travel to customer sites)
A genuinely exciting opportunity to join early, shape how a ClimateTech brand builds trust at scale, and create content that actually helps people make better decisions about their homes.
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