We’re partnering with an innovative and rapidly scaling SaaS technology company looking to appoint a commercially driven Head of Marketing to lead and evolve its global marketing function.
This is a high-impact leadership role within a business operating in a highly specialised, technical market. The company has built a strong international reputation and is entering an exciting phase of growth, with significant investment into product innovation, brand positioning, and global expansion.
The successful candidate will play a pivotal role in shaping marketing strategy, strengthening product positioning, and driving high-quality lead generation across international markets.
The Opportunity
This role is ideal for a commercially minded B2B marketer who thrives in scale-up environments and enjoys combining strategic leadership with hands‑on execution.
Working closely with senior leadership across Product and Sales, you’ll lead initiatives focused on product marketing, account-based marketing, thought leadership, events, and outbound sales enablement.
You’ll have the autonomy to shape the marketing roadmap while building scalable campaigns that directly contribute to revenue growth.
Key Responsibilities
- Develop and execute a comprehensive global marketing strategy aligned to ambitious growth objectives
- Drive high-quality lead generation initiatives across multiple channels
- Support product launches, sales enablement, and brand positioning
- Lead marketing activity for exhibitions, conferences, and industry events globally
- Create measurable campaigns focused on pipeline generation and commercial impact
Product Marketing
- Own product messaging, positioning, and go-to-market strategies
- Translate complex technical solutions into compelling commercial narratives
- Work closely with customers and internal stakeholders to refine value propositions and market fit
- Build marketing campaigns tailored to highly targeted buyer personas
Digital Marketing & Brand
- Drive digital marketing performance across SEO, paid media, email, social, and content
- Strengthen brand awareness and thought leadership within a specialist market
- Partner with external agencies on PR and communications campaigns
- Improve customer engagement and inbound lead quality through content-led strategies
Account-Based Marketing
- Develop targeted ABM campaigns focused on high-value enterprise accounts
- Segment audiences and personalise campaigns for key decision makers
- Collaborate closely with Sales to align outreach and maximise conversion opportunities
Analytics & Performance
- Monitor campaign effectiveness through data‑driven reporting and KPI analysis
- Identify market trends, customer behaviours, and new growth opportunities
- Use insights and analytics to continuously optimise marketing performance
What We’re Looking For
- Proven experience in a senior B2B marketing leadership role
- Strong background within SaaS, technology, or complex solution‑led environments
- Experience operating within start‑up or scale‑up businesses
- Track record of generating measurable pipeline and commercial growth
- Strong product marketing and go‑to‑market expertise
- Experience with account‑based marketing strategies
- Excellent communication and stakeholder management skills
- Commercially focused, data‑driven, and highly collaborative approach
- Comfortable working both strategically and hands‑on
Why Join?
- Opportunity to shape and lead the marketing function within a scaling international tech business
- Highly visible role with direct impact on growth and commercial success
- Fast‑paced, innovative environment with strong leadership backing
- Significant scope for progression and influence
- Collaborative culture with ambitious growth plans
If you’re an experienced B2B marketing leader looking for a role where you can genuinely influence growth, strategy, and brand direction within a specialist technology business, we’d love to hear from you.
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