Senior Partner Manager – Microsoft

Overview

As a Senior Partner Manager at CDW, you will lead cross‑technology partnerships across the UK and international entities, focusing on commercial excellence, partner experience, and sales & customer experience. You will collaborate closely with Programmes & Incentives Specialists, PPM, Solutions, Sales, Marketing, OCTO, and Enablement teams to drive profitability, partner engagement, and customer satisfaction.

Responsibilities

• Commercial Excellence
  • Lead partner rebate scheme reviews and provide actionable recommendations to Solutions, PPM and Sales leadership.
  • Own rebate profitability using Partner & Finance Reporting, ensuring schemes are maximised.
  • Negotiate and execute commercial agreements for large MOU investment partners.
  • Maximise Partner Program opportunity and profitability for CDW and Sales teams.
  • Document and enforce sales accountability through agreed partner plans (Goal setting, QBRs, business planning, stakeholder mapping).
  • Maintain deep understanding of global partner opportunity, competitor landscape, and collaborate on marketing/marketing refresh.
  • Own partner investment across funded heads, marketing, and rebates, leveraging alliances.
  • Lead partner reinvestment initiatives with PPM, Solutions and Sales leadership.
  • Collaborate with OCTO, Solutions, Sales and Professional Services to drive partner‑related services and hold stakeholders accountable.
• Partner Experience
  • Deliver executive‑level engagements (QBRs) and act as senior stakeholder at partner and customer events.
  • Work with Programmes & Incentives Specialists to enhance program opportunities and revenue.
  • Manage partner internal and external communications (SharePoint pages, launches, updates).
  • Articulate CDW’s strategy, proposition, GTMs, and value statement to partner stakeholders.
  • Lead partner enablement programs with Sales Teams and Enablement.
  • Maintain an agreed, documented, and executed partner plan across marketing, sales, solutions, and reporting functions.
  • Ensure partner compliance: accreditations, contracts, and certifications are current.
  • Monitor partner ROI and manage governance plans and reviews.
• Sales & Customer Experience
  • Execute communications to sales teams (partner pedigree, capability, USPs, insights, incentives, alliances, events).
  • Build deep relationships with Sales leadership to enhance seller adoption and customer experience.
  • Deliver partner enablement aligned to CDW’s propositions, GTM messaging, and ecosystem vendors.
  • Serve as point of escalation for sales and customer issues within partner relationships.
• Continual Improvement
  • Deliver regular improvements to partner experience, customer & sales experience, and commercial excellence.
  • Mentor and coach Programmes & Incentives Specialists and related practice roles.
  • Collaborate with US and Canada PPM teams to share best practice and global partner approach.

Requirements

• Industry Experience: Deep understanding of the channel, CDW’s market, competition, and success drivers.
• Partner Business Management Experience:
  • At least 5 years in a Microsoft partner management role or equivalent in the IT channel.

Key Qualifications

• Strong leadership and team‑building skills.
• Clear, articulate communication abilities.
• Analytical mindset with data‑driven decision making.
• Initiative, proactivity, resilience, and a strong work ethic.
• Excellent prioritisation, time‑management, and problem‑solving capabilities.
• High emotional intelligence and people‑management skill.
• Growth mindset and openness to learning.

Success Measures (KPIs)

• Commercial Excellence KPIs
  • Partner & CDW Services Revenue Growth (%)
  • Partner Investment Growth (PCI %)
  • Partner Reinvestment Performance (%)
  • Partner Programme Utilisation (£)
  • Partner MOU Performance (£)
• Partner Experience KPIs
  • Partner Plan execution and stakeholder mapping.
  • Partner Compliance (% Accreditations, Contracts, Certifications completed).
  • Partner ROI (% Return on Investment).
• Customer & Sales Experience KPIs
  • Effective communication of partner pedigree, capability, and USPs.
  • Seller adoption and customer experience improvement metrics.

Equal Opportunity Statement

CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other basis prohibited by state and local law.

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