Expansion Manager: Branded Beauty Buyer/Buying Manager, London

Expansion Manager: Branded Beauty Buyer/Buying Manager, London

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SHEIN is a global online fashion and lifestyle retailer, providing an extensive range of affordable, SHEIN-branded apparel and products sourced from a global network of vendors. Since our founding in 2012, we have expanded to serve customers in over 150 countries worldwide. Our EMEA headquarters are in Dublin, and we now operate over 15 offices across the EMEA region.

At SHEIN, our mission is to make the beauty of fashion accessible to all. Through our industry-leading, on-demand production model, we support a smarter, more future-ready fashion industry that adapts to the changing needs of our customers.

Learn more about SHEIN by following us at SHEIN careers and https://www.sheingroup.com/.

Job Responsibilities:

1. Develop and execute an assortment plan for selected sub-categories within the Beauty Department to meet or exceed financial targets.
2. Craft assortment strategies that balance product range, depth, product newness, and pricing/margin objectives.
3. Monitor and maintain the idea stock cover with respect to the business targets and commercial plan.
4. Continuously assess suppliers’ offers to get the best deals while optimizing commercial terms with existing partnerships.
5. Engage in planning to meet sales, profitability, and inventory turnover goals.
6. Continuously analyze market trends across social media platforms and competitor landscapes to identify opportunities for growth and innovation.
7. Assess sales to determine product performance, informing adjustments in strategy and future assortments.
8. Forge and nurture strong vendor relationships, seeking new partnerships that bolster SHEIN’s product offerings.
9. Monitor weekly sales to identify opportunities for growth as well as to recommend markdown strategies for underperforming products.

Job Requirements

1. 5+ years of experience within the Beauty sector, preferably with an e-commerce retailer.
2. Proven track record of successful vendor negotiations, emphasizing trending products and brands, cost-effectiveness, and timely delivery.
3. Strong communicator with excellent negotiating skills. Experience with new business acquisition and leading relationships with strategic accounts.
4. Excellent analytical skills, proficiency in MS Excel, PowerPoint, and Google Workspace.
5. A Bachelor’s or Master’s degree in Business, Fashion, or a related field, or an equivalent combination of education and experience.
6. Strong strategic mindset, project management, organizational skills, and keen attention to detail.
7. Fluency in English; proficiency in additional languages is a plus.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Purchasing, Business Development, and General Business

Industries

• Retail Apparel and Fashion

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