Job Title
Senior Platform Marketing Manager, Revenue & Growth team
About the role
As the Senior Platform Marketing Manager for WMUK, you will be a pivotal force in optimising artist exposure, maximising reach, and converting engagement into tangible results across our entire roster. You will leverage expertise in digital and platform marketing to ensure we utilise the unique features and audiences of each streaming and social platform, identifying new opportunities and keeping WMUK ahead of the curve.
Key Responsibilities
- Lead the platform strategy and execution, including campaign development in deep collaboration with label marketing and streaming teams to shape strategy for priority marketing campaigns across all digital platforms (DSP, social, video).
- Champion a data‑first approach, utilising audience analytics, campaign performance metrics, and trend reports to continuously refine platform strategies, inform budget allocation, and maximise ROI.
- Identify optimisation opportunities within platform mechanics and audience segmentation to directly drive revenue growth and operational efficiencies, covering the full fan journey (e.g. Linkfire, D2C).
- Actively scout and pilot emerging platform features, commercial opportunities, creator tools, and monetisation models (e.g. digital tokens, platform subscriptions, MCNs) to develop new revenue opportunities for artists and the label.
- Work closely with label marketing managers and audience teams to pitch and secure high‑value editorial support from DSP editorial playlists, partnership activations and key social platform stakeholders.
- Act as WMUK’s internal subject‑matter expert on key platforms (e.g. TikTok, Spotify, YouTube, Apple Music) and provide specialised guidance to label and artist teams.
- Own and maintain strong relationships with platform partners to unlock strategic opportunities, secure early access to beta features, and stay ahead of industry trends and algorithm shifts.
- Lead the analysis of campaign performance data, translating platform data into clear, actionable insights, identifying key trends for future strategy and presenting findings to senior label leadership.
- Serve as the primary liaison between the core marketing team and other label departments (e.g. label streaming, marketing, data) to ensure a seamless, data‑driven approach to artist campaigns across the business.
Qualifications
- 5‑8 years of progressive experience in digital marketing, audience development, or platform‑specific campaigns, preferably within the music industry, media, or youth culture sector.
- Deep, current understanding of major music streaming and social platforms – their audiences, features, content formats, and monetisation mechanics.
- Commercial acumen with a proven ability to identify and capitalise on new digital income streams.
- Analytical mindset applying data‑driven thinking to complex marketing challenges, using analytics tools to measure success and drive continuous optimisation.
- Strong project management, presentation, and communication skills with the ability to influence internal teams and external platform partners.
- Genuine passion for music, digital culture, and creativity.
Required Working Hours
Minimum four days per week in the office.
EEO Statement
WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.
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