Universal Music Group (UMG) is the world’s leading music company. We provide a dynamic environment for growth across A&R, finance, legal, digital, sales and marketing.
We are looking for a Senior Brand Manager to oversee the UK label’s music brands. The role requires ownership of brand strategy, creative development, and execution across sales, tour, licensing, direct‑to‑consumer and operations.
Responsibilities
- Define vision, mission, goals and strategy for each brand.
- Develop global brand building and marketing plans aligned with the client/brand vision.
- Work closely with artist management to develop merchandising strategies that maximise revenue opportunities.
- Coordinate with label, tour, sales and D2C teams to develop integrated product/marketing campaigns around artists.
- Develop and execute non‑traditional marketing campaigns for artist merchandise.
- Monitor and analyse business metrics to optimise product line and maximise commercial opportunity.
- Develop artist brand standards and usage guidelines.
- Oversee the development of client presentation materials.
- Present results, both financial and creative, to Label commercial leads and wider team.
- Ensure campaigns are executed to the highest standards worldwide.
- Oversee product portfolio management: product development, creative identity, style guides and internal approvals.
- Obtain and expedite all approvals required from artists.
Qualifications
- Proven experience driving brand growth and equity with smart, creative marketing plans.
- Experience working cross‑functionally to move brand and product initiatives from concept to execution.
- Demonstrable skill in brand management, especially developing evergreen ranges and merchandise.
- Track record of consumer engagement planning, innovative thinking and program execution.
- Strategic approach to brand building programs.
- Leadership on brand growth through sound strategy and excellent execution.
- Strong partnership skills with artists and stakeholders.
- Experience with brand planning and marketing support, innovation and new product development.
- In‑depth knowledge of P&L and budget management focused on ROI.
- Excellent communication, presentation and collaboration skills.
- Fluency in Word, Excel and PowerPoint.
Benefits
- Group personal pension scheme (3%–9%).
- Private medical insurance.
- 25 paid days of annual leave.
- Interest‑free season ticket loan.
- Holiday purchase scheme.
- Dental and travel insurance options.
- Cycle to work scheme.
- Salary sacrifice cars.
- Subsidised gym membership.
- Employee discounts via Reward Gateway.
We are an equal opportunity employer and ensure no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy or caring responsibilities. We welcome people with neurocognitive variations such as autism, dyslexia, ADHD and others.
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