Head of Global Go To Market – Speedo

The Head of Global Go-To-Market leads the global marketing GTM process for Speedo, ensuring brand campaigns, product stories and seasonal priorities are translated into clear, connected and market-ready activation plans.

What you’ll be doing

• Own and evolve Speedo’s global marketing GTM framework, defining how brand campaigns, product stories and seasonal priorities are translated into market-ready activation plans.
• Lead the seasonal marketing GTM roadmap, aligning key brand moments, product launches, innovation stories and commercial priorities into a clear activation plan for regional and channel teams.
• Translate approved brand and product narratives into practical GTM guidance, toolkits and execution frameworks that support consistent, locally relevant activation.
• Partner with Brand Marketing and Product Marketing to ensure campaign platforms, product stories and launch priorities are clearly understood and ready for market execution.
• Work closely with regional marketing teams to support local planning, market readiness, execution consistency and best-practice sharing.
• Own the process for briefing, creating and rolling out seasonal GTM assets, including activation decks, launch toolkits, campaign guidelines, product storytelling tools and market playbooks.
• Ensure GTM materials are delivered on time, accurate, brand-right and commercially useful for regional, retail, wholesale and digital teams.
• Work alongside calendar and project management partners to align marketing GTM milestones, asset deadlines and activation needs with wider product and business calendars.
• Lead marketing GTM check-ins and post-season reviews, ensuring activation actions, market feedback and learnings are captured and followed through.
• Use market feedback, performance results and stakeholder input to improve GTM processes, toolkits and activation planning season by season.
• Present seasonal GTM plans, launch priorities and market readiness updates to senior stakeholders and cross-functional partners.
• Act as the central point of connection for global marketing activation, helping reduce duplication, improve alignment and ensure teams are ready to execute.

What you’ll bring

• Significant experience in go-to-market, brand activation, campaign planning or global marketing delivery, ideally within sports, lifestyle, performance, retail or consumer brands.
• Strong understanding of how brand campaigns, product stories and commercial priorities are translated into market activation.
• Experience managing seasonal marketing planning, launch toolkits, activation frameworks and cross-market execution support.
• Excellent organisational and project leadership skills, with the ability to bring structure, clarity and momentum to complex global processes.
• Strong stakeholder management and communication skills, with the ability to align teams across Global, Regional, Product, Commercial and Marketing functions.
• Comfortable working alongside calendar, project management and product teams to align marketing milestones without duplicating critical path ownership.
• Ability to evaluate GTM assets against both brand standards and commercial utility, ensuring outputs are fit for regional execution.
• Confident presenting plans, priorities and recommendations to senior stakeholders.
• Comfortable operating in a global, matrixed organisation, balancing consistency with local market flexibility.
• Proactive, collaborative and solutions-focused, with the ability to work at pace across multiple seasons, markets and launches.

We offer a competitive salary, discretionary bonus, hybrid working, flexible start and finish times, generous holiday allowance, product discounts, sample sales, enhanced family-friendly policies, healthcare support, gym and fitness discounts, cycle to work scheme and electric car scheme.

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