Strategic Marketing Lead – Fertility

A client in the healthcare industry is seeking a senior, director-level UK Marketing Consultant to join the team for an initial 1–2 weeks, with potential extension.

You will advise senior leadership on marketing strategy within a highly competitive fertility market, helping to shape clearer positioning, sharper segmentation and more effective go-to-market decisions. Reporting into senior stakeholders, the objective of the project is to bring specialist IVF market insight, assess current activity and deliver practical recommendations to accelerate growth across a multi-brand portfolio

Responsibilities

• Advise senior stakeholders on UK fertility market dynamics, competitor positioning and strategic opportunities
• Review current customer segmentation, pricing and go-to-market activity, identifying gaps and areas for improvement
• Assess the effectiveness of existing marketing channels, including digital, social media and above-the-line campaigns
• Deliver clear, actionable recommendations to improve brand performance, speed to market and commercial impact across multiple offerings

Requirements

• Extensive experience in the London IVF or fertility market, with a strong understanding of patient acquisition and market dynamics
• Proven track record in senior, strategic marketing roles at director level within healthcare or a similarly regulated sector
• Expertise in pricing strategy, brand positioning and multi-channel marketing effectiveness
• Strong advisory capability, with the ability to quickly diagnose issues, influence senior stakeholders and recommend practical solutions

Details

• Start date: ASAP
• Duration: Initial 1–2 weeks, with potential extension
• Day rate: Up to £800Ltd depending on experience
• Location: UK

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