Overview
Head of Paid Acquisition – Up to £70k, Speke, Hybrid. Zachary Daniels are proud to be representing this client in the market. We are working with a large international nutrition brand to recruit a Head of Paid Acquisition. This Head of Acquisition role is a rare opportunity to take full ownership of a high performing acquisition function within a fast-growing DTC business. The Head of Paid Acquisition will play a critical role in scaling revenue, driving efficient customer growth and shaping the future of performance marketing.
Key Responsibilities
- Own paid acquisition strategy and execution across Meta, Google and TikTok
- Drive performance against CAC, ROAS and revenue targets
- Embed AI tools across creative, targeting, optimisation and reporting
- Manage and optimise media budgets based on performance and demand
- Lead creative testing frameworks in partnership with content teams
- Drive customer lifetime value through retargeting and lifecycle aligned strategies
- Own reporting across contribution margin and channel performance
- Work cross functionally with brand, CRM and product teams
- Lead, develop and challenge the acquisition team
- Continuously test, learn and optimise campaigns at pace
Experience Needed
- Proven experience as a Head of Paid Acquisition or senior performance marketing role
- Strong background in scaling paid media across Meta and Google
- Experience managing significant budgets and delivering commercial results
- Hands on experience using AI tools within marketing
- Strong understanding of performance metrics including CAC, ROAS and LTV
- Experience building and managing creative testing frameworks
- Ability to work in fast paced, high growth environments
- Strong leadership and stakeholder management skills
- Commercial mindset with focus on revenue and profitability
Benefits
- Competitive salary of £60000 to £70000
- Hybrid working model offering flexibility
- Clear progression within a high growth business
- Opportunity to own and scale a core revenue channel
- Collaborative and commercially focused environment
- High level of autonomy and decision making
- Sports Clubs, Running Clubs
This Head of Paid Acquisition role offers the opportunity to take full ownership of a critical growth function within a large international nutrition brand. If you are a Head of Paid Acquisition looking to drive real commercial impact and scale performance, this is an excellent next step.
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