Senior National Account Manager | FMCG Challenger

Company: Cranberry Panda
Apply for the Senior National Account Manager | FMCG Challenger
Location: Greater London
Job Description:

Senior National Account Manager | FMCG Challenger

Location: Central London (5 days office based)

Salary: £75-95k + bonus; Permanent

This premium brand in the health space is growing fast and needs a hungry, experienced Senior National Account Manager to manage their 2 largest grocery accounts, and build relationships with new grocery accounts. Please note that this role requires you in office Monday-Friday, so you need to be someone who thrives in this working environment.

Why Should You Join?

  • A very well-funded, startup DTC brand focused on creating high quality, premium products.
  • High growth mode – lots of exciting things happening and to come.
  • Fantastic leadership team – you’ll learn a lot!
  • Amazing manager – a real heavy hitter, inspiring, motivated, disruptive and will drive this business!
  • The chance to manage and grow their largest accounts while developing new opportunities.
  • Be part of business decisions that impact product development.
  • Huge potential for growth, as they continue to expand (UK first, then conquer EU and beyond!).

The Role

Quite simply – you are going to manage and develop their strategic account partners, including:

  • Developing strong relationships with key accounts.
  • Strategic Planning – creating plans that will drive sales.
  • Sales Execution – negotiating plans, pricing, promotions etc that will drive sales.
  • Market Analysis.
  • Performance Tracking and Reporting.

You

This role needs an experienced SNAM who is super driven and ambitious to help grow this business and disrupt the industry. You’ll need:

  • A proven track record in developing, maintaining and growing key accounts for an FMCG/health or similar business.
  • 5+ years’ experience in a similar role.
  • It’s imperative that you have experience in a start up challenger brand (better still if you started in a big corp FMCG first).
  • Strong negotiation skills.
  • Relevant contacts would be a bonus (Tesco, ASDA).
  • Excellent communication and stakeholder management skills – both internally and externally.

Contact

Managing Consultant: Jade Watsonjade@cranberrypanda.co.uk

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Posted: March 3rd, 2026