Advertising copywriter

What you’ll do

Advertising copywriters produce words for print, TV, radio and online adverts.

Where you could work

You could work in an office or at a client’s business.

Working hours

37 to 39 hours per week

When you could work

evenings (occasionally)

Skills you’ll need

• knowledge of English language
• to be thorough and pay attention to detail
• the ability to come up with new ways of doing things
• knowledge of media production and communication
• the ability to sell products and services
• the ability to work well with others- draft- HP
• the ability to read English
• to be able to carry out basic tasks on a computer or hand-held device

How to become one

You can get into this job through:

• a university course

You can work towards this role by starting with an advanced apprenticeship as a junior advertising creative or a junior content producer.

You’ll usually need:

• 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths, for an advanced apprenticeship
• You can apply to companies directly if you have some of the relevant skills and knowledge required for this role.
• Some advertising agencies may also consider your application if you don’t have a degree. You’ll need to show off your creativity, writing skills and business sense.
• The key to finding work is to get as much work experience as possible. It will help you get a better understanding of the role, and make contacts who may help you to find paid work in advertising. You could try:work experience; internships; temporary employment
• Social networking sites like Twitter or LinkedIn can be useful for finding and contacting companies and agencies.

Other routes

• You may be able to start on a graduate training scheme with an advertising agency, if you have a degree qualification.

Career path and progression

• With experience, you could progress to senior copywriter and creative director.
• You could also work freelance or set up your own agency.

More information

You can find out more about this career from:

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