Sales Manager – Residential New Homes
Salary: £60,000 plus £100,000 OTE
Location: Stratford, East London
Contract: 2-year fixed term
The business and the role
A well-regarded property developer with an established track record of delivering high-quality residential communities across London is looking for an experienced Sales Manager to take strategic ownership of residential sales across two premium new-build schemes in East London. This is a predominantly strategic and leadership-focused position – not a customer-facing sales role – with responsibility for driving sales performance, energising on-site teams, and working closely with marketing and senior stakeholders to implement a compelling sales strategy across both developments. Reporting to the Head of Residential, you will have regular exposure to Director-level leadership and play a key role in pricing and market positioning decisions.
Key Duties
- Drive day-to-day sales performance across both schemes, monitoring activity and adapting strategy quickly in response to market conditions to hit targets and bud
- getsLead, motivate and manage on-site sales teams, building a culture of accountability, high performance and consistent deli
- veryContribute to pricing, incentive structures and overall sales strategy alongside senior leader
- shipManage and monitor external sales agent relationships, ensuring alignment with strategy and a rigorous results-driven f
- ocusOversee the full customer journey, maintaining best-in-class standards across marketing suites, show homes and all customer touchpo
- intsCollaborate with marketing teams to refine campaigns and messaging, assessing competitor activity to keep both schemes competitively positi
- onedProduce clear weekly and monthly sales reports covering rates, conversions, reservations and completions for senior stakehol
- dersEnsure data accuracy and consistency across both developments to support forecasting and strategic decision-making
Essential Experience
- Proven background in residential new-build sales as a Sales Manager in-house with a developer (agency background will not be consi
- dered)Sales experience on mixed-use developments with a focus on apar
- tmentsExperience leading on-site sales teams, specifically
- agentsExposure to working across multiple schemes or priorities simultan
- eouslyStrong commercial acumen with confidence interpreting and acting on marke
- t dataExcellent communication skills with a proactive, collaborative and solutions-focused approach
- Valid right to work in the UK
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