Retail Customer Service – 30 Hours

Company: Betfred
Apply for the Retail Customer Service – 30 Hours
Location: Birmingham
Job Description:

Overview

From humble beginnings on the shop floor to becoming a world-renowned bookmaker, Betfred has been on a remarkable journey. Established in Salford, Manchester, 1967, we started with a clear and simple vision: to provide the ultimate betting experience for our customers. Today we have evolved and pride ourselves in delivering unparalleled entertainment experiences worldwide.

Our story started in retail and while it remains the heart of our business, we have also embraced the digital landscape. With over 1300 shops we continue to play a vital role in local communities across the UK while expanding our presence online. We are dedicated to promoting safer gambling practices to ensure a responsible and enjoyable experience for all our customers. Our commitment to responsible gambling is integral to our operations, and we actively promote awareness and education to help our customers make informed decisions.

Here is where you come in…

Responsibilities

  • Processing customers’ bets in a timely and attentive manner.
  • Attending to all customer queries quickly and knowledgeably.
  • Engaging customers with expert knowledge of our products and promotions.
  • Supporting key promotional events throughout the sporting calendar.
  • Maintaining a well-presented environment which customers love to be a part of.
  • Being a team player – collaboration is key to improving the customer experience.
  • Handling cash transactions with the utmost care and accuracy.
  • Following our Think 25 policy and adhering to our age verification processes.

We are here to help you realise your individual goals. To kick off your Betfred journey, we will provide you with a structured training programme, all aimed at helping you settle into your new role as quickly as possible. By the end of the programme, you will be ready to open and close the Betfred shop and be all set for life in your role as Assistant Sales Manager.

Qualifications

  • Be 18+ and have the right to work in the UK.
  • Must be able to work evenings, weekends, and public holidays.
  • Outstanding customer service skills and the ability to engage all customers.
  • A passion for sports, betting and gaming is beneficial but not essential.
  • An eagerness to learn, develop and flourish within the Betfred family.

Benefits

  • A competitive rate of pay and pension contribution.
  • Generous discretionary bonus schemes, incentives and competitions.
  • An annual leave entitlement that increases with your length of service.
  • Access to an online GP 24/7, 365 days a year for you and your immediate family.
  • Employee wellbeing support through our Employee Assistance Programme.
  • Enhanced Maternity & Paternity pay.
  • Long service recognition.
  • Access to a pay day savings scheme, financial coach and up to 40% of your earned wage ahead of payday, through Wagestream.

What’s next?

If you think you’re a great fit for the role, and you want to be a part of the Betfred story, click ‘Apply’ and we will be in touch once we’ve reviewed your application.

At Betfred we are committed to promoting equality, diversity, and inclusion (EDI) in our workplace. We welcome applications from individuals of all backgrounds, identities, and experiences. If you require reasonable adjustments during the recruitment process or have specific needs, please let us know, and we will be happy to accommodate you. Join us in creating an inclusive environment where everyone can thrive.

Your Betfred journey starts now

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Posted: June 12th, 2026