THE OPPORTUNITY
This is a rare chance to join a high-tech fund admin/fintech at the precise moment it is entering the European fund administration market. You will own a London-focused new business territory, targeting alternative asset managers who are underserved by legacy administrators — and who are increasingly demanding technology-led, cost-efficient solutions.You will not be handed a warm pipeline. We are looking for someone who thrives in a hunting environment: proactive, socially intelligent, well-networked, and capable of running a full sales cycle from cold outreach to signed contract without hand-holding.
WHAT YOU WILL DO
• Own and develop a new business pipeline of alternative asset managers across London and the wider UK market, with a focus on hedge funds, PE/VC, real estate and UCITS structures.• Leverage your existing network of fund managers, CFOs, COOs, heads of operations, prime brokerage contacts, law firms and third-party AIFM relationships to generate qualified meetings.• Attend and contribute to industry events, conferences and roundtables (AIMA, Hedgeweek, Funds Europe, SuperReturn, BVCA) as a visible, credible representative of Formidium.• Run consultative, discovery calls to qualify opportunities, identify economic buyers and map decision processes.• Develop tailored proposals and presentations aligned to each prospect’s strategy, AUA tier, regulatory obligations, and operational pain points.• Manage sales cycles (typically 6–18 months) from initial outreach through to contract signature and handover to the client onboarding team.• Maintain rigorous CRM hygiene in HubSpot — logging all activity, maintaining accurate stage data, and producing a reliable weekly forecast.• Use GenAI tools (including Claude) to accelerate prospect research, personalise outreach and debrief pipeline calls — we actively invest in AI-assisted selling.• Feed competitive and market intelligence back into the broader go-to-market team to sharpen our positioning against SS&C, Citco, Apex, IQ-EQ and Alter Domus.
WHAT WE’RE LOOKING FOR
Essential:• 3–6 years of B2B sales or business development experience, with at least 2 years selling directly into the alternative asset management or fund services ecosystem.• Current London resident with an active, demonstrable network across fund managers, allocators, fund lawyers, prime brokers and/or fund of funds — you should be known in the room, not just in the contact book.• Fluency in the language of fund administration: NAV, AUA, AIFMD, UCITS, GP/LP structures, prime brokerage, fund accounting and investor services — you can hold a credible conversation with a CFO or Head of Operations without needing a product sheet.• A hunter mentality: self-directed, proactive and motivated by building something new. You do not wait to be given leads; you create them.• Exceptional interpersonal and communication skills — you are naturally socially confident, at ease at networking events, able to build rapport quickly with senior financial professionals.• Proven track record of sourcing and closing new business in a competitive, long-cycle sales environment.• Comfortable running a full sales cycle independently — discovery, proposal, commercial negotiation, legal review through to close.• High proficiency with CRM tools (HubSpot preferred) and a data-driven approach to pipeline management and forecasting.
Strongly Preferred:• Experience selling fund administration, fund accounting, depositary, transfer agency or related fund services — either at an administrator, custodian, fintech or specialist platform.• Existing relationships with COOs, CFOs, heads of operations or fund controllers at hedge funds, PE firms or real estate managers in the London market.• Knowledge of the Luxembourg and European regulatory framework (AIFMD II, DORA, CSSF requirements) and how it influences UK-domiciled managers’ administrator selection.• Familiarity with structured sales methodologies such as MEDDPICC, SPIN or Challenger — and a willingness to apply them rigorously.• Experience working with or selling to prime brokerage, fund legal, auditors or corporate secretarial contacts as referral channels.• Active presence on LinkedIn and in industry forums — you contribute to the conversation, not just observe it.
WHO YOU ARE
Beyond credentials, this role is fundamentally about character and social capital. The ideal candidate is someone who:• Is genuinely curious about the alternative asset management industry — you read Hedgeweek, Drawdown, etc, follow AIMA updates, and have opinions about how fund administration is evolving.• Thrives in ambiguity and builds structure where none exists. You are equally comfortable writing a cold email at 07:00 and presenting to a CFO at 19:00.• Understands that in fund services, trust is the product — and that long-term relationships, built through consistent value and honesty, win more business than any pitch deck.• Is known for following through. You do what you say you will do, and you do it on time.• Can navigate the political complexity of multi-stakeholder decisions — identifying true economic buyers, cultivating champions, and knowing when to push and when to listen.• Has a point of view on where fund administration is going: AI, automation, real-time NAV, investor experience — and can articulate this compellingly to prospects.WHAT WE OFFER• Competitive base salary + bonuses.• The opportunity to shape a European sales function from the ground up — significant autonomy and direct impact on company strategy.• Access to Formidium’s full proprietary technology platform as a selling tool — you will know the product deeply.• A collaborative, international team spanning USA, Luxembourg, London, DACH, India, Singapore and Hong Kong.• Active investment in AI-assisted selling tools, including GenAI workflows, automated research, and CRM enrichment.• Flexible hybrid working arrangement centred on London….