Global Social Brand and Marketing Leader
Location: London
Other locations: Anywhere in Region
Requisition ID: 1713262
As the Social Media Marketing Leader within the global Brand, Marketing, and Communications (BMC) function, you will play a pivotal role in developing and executing EY’s next phase of social media initiatives. Your focus will be on creating a social‑first mindset for all brand marketing campaigns, leveraging the creator economy, influencers, and diverse social media channels to engage audiences and drive brand performance.
The Opportunity:
The ideal candidate is a strategic digital native who understands effective paid creative and marketing strategies across social media platforms. You will work collaboratively with the Global Social Media Leader to manage reputation, platform governance, and brand consistency.
Key Responsibilities:
- Create and implement comprehensive social media creative and marketing strategies aligned with EY’s goals and objectives.
- Define digital channel strategy and assign distinct roles for each platform.
- Lead social media brand marketing programs across the funnel, generating demand and engaging thought leadership.
- Collaborate with brand and creative teams to elevate campaigns with a social‑first mindset.
- Identify target audiences and tailor content to engage them effectively.
- Content Creation and Management:
- Oversee the creation of high‑quality content for platforms such as Facebook, X, Instagram, LinkedIn, TikTok, and others.
- Co‑manage the editorial lens and content calendar to ensure timely and business‑relevant posts.
- Analytics and Reporting:
- Monitor, analyze, and report on social media performance metrics.
- Develop insights to optimize strategies and improve engagement.
- Community Engagement:
- Engage with followers, respond to comments and messages, and manage online community interactions.
- Build and maintain relationships with influencers and brand advocates.
- Trend Monitoring:
- Stay up‑to‑date with latest social media trends and best practices.
- Experiment with new platforms, styles, and technologies to enhance brand and demand.
- Collaborate with cross‑functional teams, including brand, marketing, PR, and social media, to ensure cohesive messaging.
Skills and Attributes for Success
To qualify for the role, you must have:
- Significant experience in global social media leadership within a large, matrix organization.
- Strong team player with deep understanding of digital and social media channels.
- Expertise in platforms such as LinkedIn, Instagram, TikTok, Snapchat, and Reddit.
- Ability to drive impact at all funnel stages.
- Experience working with influencers and content creators.
- Creative mindset with storytelling and brand building passion.
- Outstanding organizational skills and ability to manage multiple projects.
- Bachelor’s or Master’s degree.
- Strong understanding of social media tools and analytics.
- A track record of award‑winning work.
- Ability to work in a fast‑paced, matrix organization.
Ideally, you’ll also have
- Leadership potential and ability to motivate peers.
- Excellent communication and networking skills.
- Strategic thinking and creative problem‑solving abilities.
- Commercial understanding to grasp market trends and business drivers.
- Agility and adaptability in a fast‑paced environment.
- Project management skills ensuring strategic alignment and execution.
- Cultural awareness and commitment to inclusive work culture.
Benefits
- Comprehensive compensation and benefits package with a base salary range for U.S. locations and a global total rewards package that includes medical, dental, pension, 401(k), and paid time off.
- Hybrid work model encouraging collaboration.
- Flexible vacation policy tailored to individual circumstances.
EY is committed to providing reasonable accommodation to qualified individuals with disabilities.
EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis, in accordance with applicable law.
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