Role Title
Content Designer
Role Purpose
The Content Designer responsible for creating, structuring, and optimising user-centred content across digital pensions products and services.
This role focuses on delivering clear, accessible, and compliant content that helps users understand complex pensions information and make informed decisions about their retirement.
Working with defined direction, the role contributes to content strategy, supports service delivery, and ensures consistency in tone, style, and messaging across pensions journeys.
Key Responsibilities
Content Design & Development
- Create and maintain user-focused content for pensions platforms, including:
- Member dashboards
- Pension enrolment journeys
- Contributions and fund selection
- Retirement planning and drawdown options
- Translate complex pensions terminology and financial concepts into plain, understandable language.
- Structure content for digital channels, ensuring clarity, usability, and accessibility.
User-Centred Content
- Apply user-centred design principles to ensure content meets user needs.
- Use insights from user research and usability testing to improve content effectiveness.
- Design content that supports decision-making in high-impact financial contexts.
Pensions Domain Application
- Support content across key pensions journeys:
- Auto-enrolment communications
- Pension transfers and consolidation
- Retirement options and decumulation
- Ensure content reflects regulatory and compliance requirements within pensions.
- Adapt tone and messaging for different users (e.g., members, employers, administrators).
Collaboration & Delivery
- Work closely with UX designers, researchers, product managers, compliance teams, and developers.
- Contribute to agile delivery teams, ensuring content is integrated into the design and development lifecycle.
- Participate in content reviews, sprint activities, and design critiques.
Content Standards & Governance
- Follow and contribute to content design standards, style guides, and design systems.
- Ensure all content aligns with:
- Accessibility standards (e.g., WCAG)
- Plain English principles
- FCA and pensions regulatory expectations
- Maintain consistency across all digital touchpoints.
Continuous Improvement
- Use analytics, feedback, and usability findings to improve content performance.
- Identify opportunities to improve clarity, engagement, and user outcomes.
- Support ongoing optimisation of pensions content and services.
Skills & Experience
Essential Skills
- Experience in content design, UX writing, or digital content creation.
- Experience working within pensions, retirement services, or financial services.
- Ability to write clear, concise, and user-focused content, especially for complex topics.
- Understanding of plain English and accessibility principles.
- Experience collaborating in multidisciplinary teams.
- Familiarity with content management systems (CMS) and digital platforms.
Desirable Skills
- Understanding of the UK pensions landscape (e.g., defined contribution, auto-enrolment).
- Knowledge of FCA regulations and Consumer Duty principles.
- Experience conducting or supporting content testing and usability research.
- Familiarity with design systems and content pattern libraries.
- Basic understanding of SEO and digital analytics tools.
Qualifications
- Degree in Communications, English, UX Design, Journalism, or related field (or equivalent experience).
Key Competencies
- Clear written communication
- Simplifying complex pensions information
- Attention to detail and accuracy
- User-focused thinking
- Collaboration and teamwork
- Adaptability in agile environments
- Awareness of regulatory and compliance considerations
Typical Outputs
- User-focused web and app content
- Microcopy (e.g., labels, error messages, guidance text)
- Pension journey content (e.g., enrolment, transfers, retirement)
- Content updates within CMS
- Contributions to content style guides and patterns
About Us
TCS Interactive is a leader in the digital customer experience space. With a human-first approach, we apply design, engineering, business strategy and subject matter expertise to deliver award-winning iconic design and digital experiences for our customers.We pride ourselves in our ability to influence products at the highest level by delivering strategic ideas from inception to launch. We help our clients understand the context of their products, create a compelling vision for them and make these experiences a reality.We believe that together we’re stronger, that inspiration can come from anywhere and great ideas from anyone. The difference in our work comes from the diversity of perspectives, skills and backgrounds of our team.
Diversity, Inclusion and Wellbeing
Tata Consultancy Services is committed to meeting the accessibility needs of all individuals in accordance with the UK Equality Act 2010 and the UK Human Rights Act 1998.We believe in building and sustaining a culture of equity and belonging where everyone can thrive. Our diversity and inclusion motto is ‘Inclusion without Exception’. Our continued commitment to Culture and Diversity is reflected across our workforce implemented through equitable workplace policies and processes.
You’ll find a welcoming culture and many internal volunteering and social networks to join (these are optional). Our diversity, inclusion and social activities include 12 employee networks such as gender diversity, LGBTQIA+ & Allies, mental health, disability & neurodiversity inclusion and many more, as well as health & wellness initiatives and sports events and we sponsor the
London welcome and embrace diversity in race, nationality, ethnicity, disability, neurodiversity, gender identity, age, physical ability, gender reassignment, sexual orientation. We are a disability inclusive employer and encourage disabled people to apply for this role.
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