Strategic Imperatives builds the platforms that sit behind how modern service providers run and grow.
We work with telecoms operators, MSPs and ISPs who are dealing with the reality of this market. Multiple suppliers. Different systems. More complexity as they scale.
That tends to show up in two places.
How services are connected and managed.
And how revenue is tracked, billed and understood.
We focus on both.
Fibre Café connects service providers to multiple wholesale networks through a single, standardised integration. It removes the need to build and maintain connections with each supplier individually, while keeping commercial relationships directly with those suppliers.
Elevate IQ is a billing and revenue platform designed for that same environment. It gives teams more control over their data, their processes and their outcomes.
We’ve been doing this since 2006, working with service providers across the UK as the market has evolved.
It’s a complex space, but that’s the point. The work here is about making it simpler, clearer and more controllable for the people running these businesses.
BUSINESS DEVELOPMENT REPRESENTATIVE
1+ years’ experience | Hybrid / UK-based
Role Purpose
Strategic Imperatives is seeking an experienced Business Development professional to drive new business pipeline across our Elevate IQ and Fibre Café platforms. As a BDR at Strategic Imperatives, you will be the first point of commercial contact for prospective customers – identifying new business opportunities, generating qualified pipeline, and booking discovery meetings for our Senior Account Director. You’ll be selling into the UK telecoms, ISP, and MSP ecosystem, where our products directly solve mission-critical billing and connectivity challenges. This is a high-impact role in a fast-moving company with significant growth ambitions.
Key Responsibilities
- Execute strategic, account-based outbound prospecting programmes targeting senior decision-makers at UK telecoms operators, MSPs, ISPs, and AltNets
- Conduct detailed prospect research to understand target organisations’ strategic priorities, tech stack, billing pain points, and buying signals
- Qualify inbound leads generated by marketing campaigns, events, and content, assessing fit against defined Ideal Customer Profiles (ICPs)
- Build, manage, and accurately forecast a personal pipeline of opportunities in CRM; provide weekly and monthly reporting to commercial leadership
- Book and coordinate discovery calls for Senior Account Directors
- Maintain accurate and up-to-date records in the CRM — activity logs, contact details, and opportunity notes
- Actively contribute to GTM strategy: feedback market intelligence, refine ICP definitions, and test new verticals or messaging approaches
- Work with marketing on ABM campaigns, targeted content plays, and event follow-up sequences
Experience & Skills Required
- Proven BDR, SDR experience in a B2B technology, SaaS, or telco environment
- Demonstrable track record of building and converting outbound pipeline; able to reference quota attainment and metrics
- Clear and confident communicator
- Strong creative and copywriting instincts, able to develop campaign messaging that is both relevant and engaging
- Proficient in CRM and sales engagement tools
- Self-starter with the discipline to manage outbound programmes independently, without heavy management oversight
- Strategic mindset: able to identify the right accounts, the right contacts, and the right message – not just dial volume
Nice to Have
- Direct experience selling into UK telecoms, ISP, MSP, or connectivity markets
- Familiarity with BSS/OSS systems, billing platforms, or wholesale connectivity environments
- Strong commercial awareness – understands subscription/SaaS deal structures, billing complexity, and service provider business models
What You’ll Get
- A genuine pathway to commercial roles with a fast-growing UK tech company with established customer base and marketing campaigns
- Competitive base salary with uncapped commission / OTE structure
- Hybrid working model with collaborative office culture
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