Sales Support Assistant

Sales Support Assistant – Overview

Locations: Dundee, UK or London, UK (occasional travel to London).

Beano Brain, part of DCT Thomson Media, is hiring a Sales Support Assistant to join either our Dundee office in Meadowside or London office on Fleet Street. This role offers an opportunity to upskill in sales under an experienced Commercial Director.

Key Responsibilities

• Pipeline Prospecting and Qualification: Deliver a consistent flow of prioritised, high‑quality prospects aligned to target sectors, enabling measurable growth in qualified pipeline opportunities.
• Targeted Outreach and Campaign Execution: Execute personalised, insight‑led outreach campaigns that increase engagement rates, improve response quality, and generate qualified leads for the sales team.
• CRM and Data Integrity Management: Maintain complete, accurate, and timely CRM records, ensuring reliable pipeline visibility, reporting, and decision‑making across the commercial function.
• Event and Market Engagement Delivery: Plan and support execution of events and trade shows that expand reach, strengthen client relationships, and generate measurable pipeline contribution.
• Data, Automation and AI‑Enabled Effectiveness: Use CRM tools, automation, and AI‑assisted research and outreach techniques to improve targeting, scale activity efficiently, and enhance conversion outcomes.
• Ad-hoc improvements to commercial processes and collateral as needed.

Skills & Experience

Essential

• Data Analytics: Apply analytical techniques to extract insight from CRM and campaign data; produce clear reports on pipeline activity, engagement trends, and performance to inform decision‑making.
• Stakeholder Relationship Management: Build effective relationships with internal teams and external contacts; communicate clearly and support engagement activities that strengthen commercial outcomes.
• Digital Marketing: Execute targeted digital outreach campaigns, applying segmentation and personalisation to improve response rates and lead quality.
• IT Operations / CRM Utilisation: Use CRM systems (e.g. HubSpot) to manage data, track activity, and ensure process compliance; maintain system accuracy and support reporting needs.
• Information Content Authoring: Create clear, concise, and tailored outreach content aligned to audience needs and commercial objectives.
• Emerging Technology Monitoring: Identify and apply AI and automation tools to improve research, outreach, and campaign efficiency within defined guidelines.

Desirable

• Experience with reporting on HubSpot CRM.
• Some use or awareness of growing AI tools such as Apollo, Claude or Copilot.
• Background or previous exposure to insights or business services.
• Previous experience or interest in kid‑oriented industries.

Behavioural Traits

• Being More Curious: Actively research sectors, clients, and trends to improve targeting quality.
• Seek data and insight to refine outreach and engagement approaches.
• Experiment with Purpose: Test and iterate outreach methods, messaging, and tools using data to evaluate effectiveness.
• Owning the Outcomes: Take accountability for lead quality, data accuracy, and activity delivery; track performance and act quickly to address gaps or underperformance.
• Being More Collaborative: Work closely with sales, marketing, and insight teams to align activity; share learning, best practice, and insights to improve collective performance.

EEO Statement

We encourage applications from all qualified candidates. We are an equal opportunity employer.

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