Working fully remote in London OR hybrid at the company’s HQ in Florida.
THE COMPANY
Our client is a highly successful US-founded, early learning organisation. The company is actively investing in proprietary digital content to deepen its brand differentiation, drive enrolment, and extend its educational reach beyond the classroom.
THE ROLE
As VP of Digital Content, you will lead the strategy, development, and execution of the company’s growing digital content portfolio building strong links between education, brand and digital media.
Key Responsibilities
- Define and own the digital content strategy, spanning original programming, app-based experiences, and branded educational media
- Work cross-functionally with the Marketing, Curriculum and Operations teams to ensure content drives measurable outcomes such as enrolment, brand visibility and family engagement.
- Oversee distribution strategy across apps, digital platforms, in-centre experiences and potential licensing or partnership channels.
- Creating the roadmap for original programming, digital experiences and branded educational media.
- Develop investment cases for new digital content initiatives, presenting recommendations and performance insights to senior leadership.
- Build and lead high performing creative teams while managing external partners
Regular travel to Florida and other content partners will be expected.
Please note that this is not a role focused purely on the creative development of children’s IP.
THE PERSON
With significant experience in digital content, children’s media or edutainment, you will ideally combine creative leadership with a strong understanding of digital content monetisation strategies. You will bring a clear appreciation of what engages young audiences and how to maximise the reach and value of content across multiple platforms.
A strong grasp of digital distribution, multi-platform strategy and audience development within the pre‑school entertainment space is important and confidence using data and audience insight to identify trends, inform decision-making and translate findings into clear, actionable strategies is essential.
Previous experience of scaling a digital content proposition within a recognised kids brand would be of particular interest to our client.
We strive to promote equal opportunities for all. We welcome applications regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio‑economic background, religion and/or belief.
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