Prime Account Sales Executive

Company: Sanderson Design Group plc.
Apply for the Prime Account Sales Executive
Location: Chiswick
Job Description:

We have a fantastic opportunity for a Prime Account Executive to join the Sales team at Sanderson Design Group, working with an established team to implement sales strategy across our national account customer base. It’s a key role supporting the growth of existing partnerships and the exploration and identification of new partnerships to maximise sales and profitability.

Key Responsibilities

Sales & Customer Planning

  • Develop, execute, and drive sales plans for all allocated Prime Accounts, with guidance from the UK Sales Director
  • Achieve and exceed agreed sales targets, meeting agreed margin targets and other KPIs as outlined in the commercial budget
  • Research, propose and secure new Prime Account business, with support and guidance from the UK Sales Director and other Prime Account Manager
  • Propose improvements to existing commercial terms, striving to improve profitability for SDG and executing with guidance
  • Learn to maximise potential with existing customers by understanding their needs and identifying opportunities for growth
  • Be eager to learn and participate in the development and mentoring of existing customer accounts, ensuring they have the tools to manage and grow their business
  • Manage relationships with allocated customers by striving to offer outstanding customer service
  • Help manage our route to market for new ranges, adapting quickly to market changes
  • Maintaining regular customer visits appropriate to customer’s current and potential turnover and segmentation

Brand execution and representation

  • Ensure all brands are fully and appropriately represented in line with brand values, working closely with Brand Managers and the marketing department
  • Support the sharing and promotion of the business vision and strategy with key buyers/customers, ensuring they understand the DNA of each brand.
  • Understand SDG category specific landscapes and trends.
  • Be a clear and regular point of communication between our customers, and UK Sales Director , keeping the business fully informed of competitor activity and general market information.
  • Attending industry events and conferences to generate new business leads.

Utilising data and insight

  • Assist with regular analysis of sales information to identify future business development opportunities.
  • Learn to formulate, review, and implement effective customer visit plans.
  • Learn to use WG360 and CRM effectively to optimize sales opportunities and maintain comprehensive customer records.
  • Contribute to comprehensive monthly reports.
  • Provide assistance with customer complaints as requested by Customer Services, working in conjunction with the customer service team.
  • Creating action plans to drive sales performance through regular analysis of sales information for future business development.

Qualifications Required

  • Ideally BSc/BA in business administration, finance or relevant field; MSc/MA is a plus
  • UK/EU Driving licence.
  • Professional sales training would be a strong advantage but not essential.
  • Negotiation skills qualification.

  • Skills & Experienced Required

  • Highly self-motivated individual, good at negotiating with strong interpersonal skills and the desire to develop these skills further.
  • Sales experience, with a track record of achieving targets and driving sales growth,
  • Strong business sense and industry expertise specifically in the development and implementation of robust trade terms.
  • Demonstrable ability to present, influence and communicate effectively at all levels of the business.
  • Self-driven, results orientated and a positive outlook.
  • Enjoy working in a team and closely with a number of internal stakeholders.
  • Strong analytical and numerical skills.
  • Comprehensive computer skills including Microsoft Office, Outlook, Word, Excel, and PowerPoint
  • When required, willing to travel regularly in order to engage directly with partners

Posted: June 21st, 2026