Company Description
TheWorkingPeople’sTheatre is a theatre company on a mission to make theatre genuinely accessible to everyone. Built on the founding principle “Theatre should be for the community, by the community,” we work across corporate, charitable, educational and theatrical networks to create meaningful experiences that connect people with the power of performance. Our social mission centres on homeless communities, out-of-work actors and the freelance theatre market, and our ambition is to grow into a creative holding company that invests in and champions theatre organisations worldwide.
Role Description
The Corporate Lead is a part-time, hybrid role focused on generating corporate revenue that powers TheWorkingPeople’sTheatre’s artistic and community mission. This is a proactive, outward-facing sales role for someone who thrives on building pipelines, converting opportunities and closing partnerships.
The Corporate Lead is responsible for identifying and developing corporate relationships across two key revenue streams: Theatricom, our applied theatre and improvisation training programme for businesses, and CSR sponsorships that support our community and apprenticeship programmes. Day-to-day this means lead generation, research, outreach, managing a live pipeline, preparing proposals, delivering presentations and maintaining an exceptional standard of communication with partners and stakeholders. The role also involves managing contracts and reporting, overseeing facilitators and contractors, and training internal team members on corporate engagement and Theatricom delivery to ensure a consistent and professional standard across all client work.
Qualifications
- Strong sales or business development experience, with a demonstrable track record of generating leads, building pipelines and closing partnerships or sponsorship agreements.
- Excellent communication skills across written, verbal and presentation formats, with the confidence to engage and influence stakeholders at every level of an organisation.
- Proven relationship management skills, with the ability to build long‑term partnerships rooted in trust and exceptional customer service.
- Experience training or coaching colleagues in corporate engagement or client‑facing processes.
- A background in theatre, arts development or a related creative sector, whether within a theatre company, arts organisation or similar environment.
- Strong analytical ability, including the capacity to interpret financial and performance data to inform strategy and decision‑making.
- Comfort working independently in a fully remote setting, managing multiple work streams simultaneously and collaborating across a growing team.
- An interest in social impact, community engagement or the charity sector is highly desirable given the nature of our CSR partnerships.
What Success Looks Like in Your First 90 Days
Within your first 90 days as Corporate Lead, success means you have built a live, active pipeline and converted multiple corporate partners onto Theatricom. You will have identified and reached out to a meaningful volume of prospective clients, secured meetings with decision makers across L&D and CSR budget holders, and closed your first partnerships. You will have a clear view of the pipeline ahead, a strong grasp of the Theatricom offer, and the confidence to represent TheWorkingPeoplesTheatre in any room. Beyond the numbers, success means our corporate partners feel genuinely looked after and are already thinking about what comes next with us.
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