Business Development Manager – Connectivity

Company: Coconut Lime Ltd
Apply for the Business Development Manager – Connectivity
Location: Bedford
Job Description:

Do you enjoy winning new logos rather than farming accounts?Do you want the freedom to sell properly — without micromanagement or moving goalposts?Are you confident holding your own with IT Directors in the mid-market?

This is a full-time, permanent New Business Development Manager role, focused on winning new, direct customers for a well-established telecoms connectivity provider delivering cellular and satellite solutions to UK businesses.


Location & working pattern

Hybrid – within commuting distance of Bedford.

You’ll combine time in the Bedford office with customer visits, industry events and home working. The role suits someone happy being out in front of customers, not tied to a desk.


Earnings (clear and realistic)

  • Basic salary: £40,000 – £45,000 (flexible for the right experience)
  • Realistic OTE: ~£85,000
  • Commission: Uncapped, with genuine upside on larger deals

No inflated promises and no shifting targets — just a fair structure where strong performance is rewarded.


What you’ll actually be doing

This is a true new-business role. You’ll be trusted to build pipeline, manage opportunities properly and close deals.

  • Identifying and engaging new direct customers that fit the ideal customer profile
  • Working qualified leads from marketing activity and an internal SDR function
  • Proactively generating your own opportunities through outreach, networking and events
  • Managing the full sales cycle — discovery, qualification, win planning and close
  • Building a sustainable pipeline aligned to annual revenue targets
  • Accurately updating CRM systems with live pipeline and account activity
  • Collaborating with sales, marketing, product and technical teams to win business
  • Acting as a professional brand ambassador in meetings, online and at events

What we’re looking for

You don’t need to tick every box — but you do need to be credible, driven and comfortable selling at the right level.

Essential

  • Proven experience winningnew business in telecoms, connectivity, IT or a related B2B environment
  • Confidence selling into the mid-market, engaging IT Directors and senior stakeholders
  • A track record of carrying and delivering against a sales target
  • Strong communication, negotiation and presentation skills
  • Comfortable managing your own pipeline and working with CRM systems
  • Self-motivated, proactive and happy generating your own opportunities

Nice to have

  • Experience with cellular, satellite, IoT or connectivity solutions
  • Formal sales training or familiarity with qualification methodologies
  • Strong LinkedIn presence used as a business development tool

A bit about the environment

This is a grown-up sales environment.

You’ll be trusted to do your job properly, supported by experienced colleagues, and given the space to sell without unnecessary bureaucracy. The focus is on quality, professionalism and long-term growth — not volume for volume’s sake.


How to apply

If your CV isn’t fully up to date, don’t worry — a conversation comes first. Apply, and we’ll talk it through properly and honestly.


Coconut Lime is acting as a recruitment partner on this role.

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Posted: June 20th, 2026