Business Development Manager – Optical & Pharmaceutical Wholesale
Location: Chippenham, Wiltshire (Hybrid – 2 days/week)
Reporting to: Commercial Manager UK & ROI
Join Alliance and help shape growth, drive strategic partnerships and deliver Commercial Impact to our consumer healthcare business
Alliance is entering a pivotal phase of growth and we’re looking for a high-impact Optical & Pharmaceutical Wholesale Business Development Manager to lead a unique dual role: building a brand-new Optical Channel while managing a portfolio of established Pharmaceutical Wholesale accounts.
This is an exciting opportunity to combine new business development with strategic account leadership, working at the forefront of a growing, cross-channel healthcare business.
What you’ll be doing as Optical & Pharmaceutical Wholesale Business Development Manager
Build & Scale the Optical Channel
• Launch and grow our presence in the Optical market
• Onboard and manage optical wholesalers, from setup through to growth
• Win and develop partnerships with major optical retail chains
• Lead Joint Business Plans (JBPs) to drive long-term value
• Deliver impactful trade marketing and promotional strategies
• Collaborate cross-functionally to ensure seamless execution and onboarding
• Drive sustainable revenue, distribution, and margin growth
Lead Strategic Wholesale Accounts
• Manage key Pharmaceutical Wholesale relationships
• Own commercial negotiations (pricing, terms, promotions, ranging)
• Execute JBPs, forecasting, and demand planning
• Maximise performance while ensuring high service levels
• Build strong, long-term partnerships and act as trusted advisor
• Ensure compliance with governance and regulatory standards
What success looks like
• Delivery of sales, revenue, and profit targets
• Successful establishment of a high-performing Optical Channel
• Execution of best-in-class JBPs and customer partnerships
• Consistent operational excellence and service levels
What we’re looking for
• Proven success in Business Development or Strategic Account Management / Development experience
• Experience within optical sectors and Pharmaceutical / Healthcare wholesale
• Track record of winning new business and opening new channels
• Strong experience managing wholesale and/or retail accounts
• Skilled in commercial negotiation and strategic planning
• Confident in developing and delivering Joint Business Plans
• Highly driven, results-focused, and commercially astute
• Excellent relationship builder and influencer
• Comfortable operating in a fast-paced, matrix environment
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