Product Marketing Manager

Description

Department: Marketing

Location: London

Overview of the role

The Product Marketing Manager is responsible for owning the positioning, messaging, and go-to-market strategy for IFX Payments’ products and features. This role sits at the intersection of Product, Sales, and Marketing, acting as the single source of truth for all product-related content and ensuring consistency, accuracy, and impact across all customer-facing materials.

You will enable Sales with compelling, competitive, and practical content, drive product adoption through structured customer feedback, and lead all GTM activity for product and feature launches.

Key Responsibilities

Sales Enablement & Outbound Content

• Create, maintain, and continuously improve outbound sales battlecards, pitch decks, and objection-handling materials to directly support sales calls.
• Partner closely with Sales leadership and Account Executives to ensure enablement content is practical, concise, and aligned with real-world sales conversations.
• Equip Sales with customer-facing content that clearly communicates value propositions, use cases, and differentiation.

Competitive Intelligence & Positioning

• Own regular competitor research, including market trends, pricing and feature comparisons.
• Translate competitive insights into clear positioning, sales guidance, and internal recommendations.
• Ensure IFX Payments’ products are consistently positioned effectively against competitors across all channels.

Product Content Ownership & Governance

• Act as the go‑to person for all product‑related content, validating accuracy and ensuring consistency with product strategy and roadmap.
• Provide oversight and governance to ensure cohesion across messaging, tone, and value propositions for all products and features.
• Partner with Product Management to deeply understand functionality, roadmap priorities, and customer pain points.

Product Collateral Creation & Maintenance

• Own the creation, updating, and management of all product collateral, including but not limited to:
• Product one‑pagers
• Website product pages
• Case studies and solution briefs
• FAQs and internal enablement documentation

Customer Feedback & Adoption Insights

• Design, launch, and own a customer feedback program to understand:
• Product adoption and usage
• Customer satisfaction and unmet needs
• Opportunities for future development focus
• Digest insights to produce clear recommendations for Product, Marketing, and Commercial teams.

Go‑To‑Market (GTM) Strategy & Execution

• Plan and own end‑to‑end GTM strategies for product and feature launches at IFX Payments.
• Define launch objectives, target audiences, messaging, timelines, and success metrics.
• Coordinate cross‑functionally with Product, Sales, Marketing, and Customer teams to ensure smooth, impactful launches.
• Support post‑launch enablement and adoption efforts.

Skills, Knowledge and Expertise

• Proven experience as a Product Marketing Manager (or similar role) in B2B SaaS, fintech, or payments.
• Strong background in sales enablement alongside outbound and website focused content creation.
• Demonstrated ability to conduct and apply competitive and market research.
• Excellent written and verbal communication skills, with the ability to simplify complex products into compelling narratives.
• Experience owning GTM launches for products or major features.
• Strong cross‑functional collaboration skills.
• Excellent verbal and written communication skills.
• A true team player with a winning mentality and strong work ethic committed to continuous improvement and high performance.
• Adaptable, tenacious and flexible who can perform under pressure.

Benefits

• 25 days’ annual leave, plus bank holidays and an extra day off for your birthday!
• Holiday loyalty scheme.
• Life Insurance.
• Work abroad scheme.
• Enrolment into our pension scheme, which we offer via a salary exchange scheme.
• Access to a financial education, planning and coaching platform.
• Membership with Healthcare platform, which offers cash back on healthcare focused on dental, optical & physio, plus access to stress helplines, a virtual GP and more.
• Salary exchange nursery fees.
• Enhanced parental leave.
• Cycle to work.
• Benefit from IFX’s Season Ticket Loan scheme, offering an interest free loan for travelling into and within London.
• Participation in the IFX annual discretionary bonus scheme (eligible after probation).
• Career development and progression tools.
• Company events – Sporting events, pub nights, seasonal parties, socials.

Diversity & Inclusion

We believe that diversity and inclusion are essential to our success. We are committed to fostering a culture where everyone feels valued and respected, regardless of their background, identity or experiences. By embracing diverse perspectives and promoting equity, we aim to create an environment where all employees can perform and reach their full potential.

What’s next?

• We will review your application and come back to you as soon as possible.
• You must be eligible to work in the UK to be considered for this position.
• Full background checks will be carried out.

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