Managing Director | London Craft Week

Managing Director | London CraftWeek

Salary: £75k

Hours: Full time

Term: Permanent

Location: London (hybrid)

Ideal Candidate

We are seeking an ambitious leader with a proven track record in strategic business development and/or sponsorship in the cultural sector.

Experience & Skills

• Senior Leadership: Experience in a senior leadership role within the arts, culture, events, or luxury sectors, demonstrating commercial success and inspiring a high‑performing team.
• Income Generation & Commercial Acumen: Strong history of leading on sales, sponsorships and/or developing commercial partnerships.
• Financial & Governance Oversight: Experience in financial management with P&L responsibility.
• Stakeholder Management: Exceptional skills in building and maintaining relationships with diverse stakeholders (sponsors, strategic partners, public bodies, and VIPs).
• Strategic & Communication Excellence: Outstanding strategic planning and execution capabilities, coupled with excellent written and verbal communication skills.
• Festival/Event Direction: Ability to lead the strategy, development, and successful delivery of a large‑scale cultural event.

Key Attributes

• Passion for Craft & Culture: A genuine enthusiasm for craftsmanship, art, design, and cultural events.
• Entrepreneurial & Visionary: A proactive, forward‑thinking individual who identifies new opportunities and drives growth.
• Collaborative & Resilient: An natural collaborator who thrives in a dynamic, fast‑paced environment within a small team.

Responsibilities

Strategy

• Lead on the delivery and development of the three‑year plan and annual festival programme.
• Ensure the timely and effective production of all necessary planning and evaluation material, including appropriate financial plans and accounts and monthly progress reporting to the Chairman.

Leadership and Management

• Provide day‑to‑day leadership and line management to the team, setting and monitoring KPIs and providing direction and motivation for the team.
• Be an external façade spokesperson for London Craft Week during the festival and at key moments throughout the year.

Income Generation

• Secure new sponsors and manage all new and existing sponsor relationships.
• Develop new revenue streams inline with the three‑year plan.
• Develop new strategic partnerships that strengthen LCW’s financial position and offer new income‑generating opportunities.
• Set and oversee revenue targets for the programme team, including: programme partners, International Pavilions, advertising and ticket revenue.
• Work with the programme team to develop a sales plan and manage relationships with an international network of partners.

Finance

• Lead the sustainable financial and operational management of the business, including management of budgets and banking, and oversight of accounting firm.
• Manage the P&L and company cash‑flow, including raising client invoices, account reconciliation, and executing monthly payroll bank transfers.

Operations

• Manage the company hybrid working arrangements.
• Own the company tech stack including working with the external web agency, and developing the in‑house tech capabilities to support effective and contemporary working practices.

Marketing & Communications

• Oversee the development of marketing and PR plans to support the festival and enhance LCW’s reputation and profile.
• Recruit marketing staff as may be necessary, appoint and manage the relationship with the external Public Relations agency, and oversee media partnerships.
• Appoint and manage the relationship with key suppliers: graphic designers, web development, logistics and research.
• Work with the design agency on identity, print collateral, advertising, posters, web templates, sales packs and on‑site signage.
• Manage research and evaluation including designing and promoting visitor and programme partner surveys.
• Develop the VIP strategy in line with the three‑year plan. Act as a spokesperson with press and stakeholders as required.

Governance

• Ensure London Craft Week Limited discharges its legal obligations to include HMRC (VAT and Corporation Tax), Companies House (inc. confirmation statements, accounts, registered office address), GDPR, Health & Safety and Employment.

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