Customer Development Executive

Company: Avidity
Apply for the Customer Development Executive
Location: Bristol
Job Description:

Customer Development Executive – McCurrach on behalf of The Magnum Ice Cream Company

Location – Bristol, South Gloucestershire & Surrounding areas (Ideal postcode BS15).

Employment – Permanent, Full time – 40 hours per week.

Salary – £29,000 basic, 10% bonus, lunch allowance & other benefits.

The Magnum Ice Cream Company is the world’s largest ice cream business and an industry leader, with 19,000 expert colleagues and iconic brands such as Wall’s, Cornetto, and Ben & Jerry’s.

We aim to become the ultimate snacking company by encouraging growth, innovation, ownership, and high performance.

As a Customer Development Executive (CDE), you will promote the Walls portfolio to independent customers and identify new high‑potential accounts.

What You’ll Do

  • Partner with customers by building strong, long‑lasting relationships, understanding their business needs and local consumer insights, and delivering tailored solutions.
  • Drive outstanding in‑store execution, ensuring optimal availability, compliance, and visibility through practical activation and influence over wholesaler transfer orders.
  • Create and deliver a winning territory business plan, taking a business development approach to grow distribution, sales, and market share.
  • Use data and insights to track performance, deliver against KPIs, and embed best practice across your territory and wider team.
  • Manage CAPEX assets such as freezers on loan and premium POS, ensuring outlets meet contractual terms and conditions.
  • Support the execution of Joint Business Plans (JBPs) within QSR chains at a store level.
  • Maintain strong administrative standards, ensuring all systems, reporting, and compliance tasks are completed accurately and on time.

About You

  • You are commercially focused, resilient, and tenacious, with a strong desire to win and grow your territory.
  • You have excellent communication and people skills, and confidence to influence a wide range of stakeholders.
  • You have previous experience in FMCG, direct sales, convenience, or field sales, and a proven ability to develop accounts or territories.
  • You are organised and disciplined, with strong administration, planning, and negotiation skills.
  • You are IT‑literate, comfortable using MS Office and CRM or other sales systems, and keen to use data to drive decisions.
  • You are self‑motivated, adaptable, and able to work both independently and as part of a high‑performing team.
  • You hold a full valid driving licence, eligibility to work in the UK, and live within commuting distance of the role.

What We Offer

  • Starting salary of £29,000 with up to 10% annual bonus.
  • Tax‑free lunch allowance.
  • A company vehicle and fuel card.
  • Flexible (SMART) working arrangements.
  • Continuous coaching, learning, and development.
  • Employee Assistance Programme.
  • 23 days paid holiday plus public holidays.
  • Annual leave purchase scheme.

Full UK driving licence (no more than 6 penalty points or previous bans) is required; all offers are subject to a successful DVLA licence check.

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Posted: June 16th, 2026