This job is with BBC, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
JOB DETAILS
JOB BAND: C
CONTRACT TYPE: Fixed term until 31/3/2027, Full time
PROPOSED SALARY RANGE: Up to £47,000 per annum depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
We’re happy to discuss flexible working. If you’d like to, please indicate your preference in the application – though there’s no obligation to do so now. Flexible working will be part of the discussion at offer stage.
PURPOSE OF THE ROLE
As part of the Audiences team for Children’s and Education you will be responsible for helping to shape the BBCs content and services for future generations.
You will be working with the two biggest children’s brands in the UK, CBeebies and CBBC. It isn’t just TV channels – it’s video, audio, gaming and more. The role not only supports the children’s brands but also supports the wider BBC to understand how children are consuming media at the BBC and across the market.
WHY JOIN THE TEAM
This role is responsible for providing regular data, research and insight, while supporting much‑loved children’s brands to continue to serve their audiences brilliantly in the face of significant shifts in media consumption. Now is a great time to join the team and help identify how we can continue to grow and best serve our audience’s media needs.
YOUR KEY RESPONSIBILITIES AND IMPACT
- The Senior Audience Research Executive will report into the Head of Audience Research for Children’s and Education within a small team of researchers. The team itself is part of a wider department of more than 100 researchers, planners and analysts who work in an increasingly collaborative fashion across audiences, platforms and genres.
- The core component of the Senior Audience Research Executive role is conducting analysis and measurement of the BBCs children’s offer both on linear, iPlayer and digital platforms so strong quantitative skills are essential.
- Your role will vary from looking at performance data for children’s programmes on market‑leading children’s channels in the UK, keeping on top of media trends among young audiences, contributing to the BBCs understanding of children’s media lives and working alongside the commissioning teams to support them in making the best content for children.
- Alongside quantitative research you will also be responsible for delivering a qualitative research programme to understand children’s opinions and perception of new content created by and for the BBC. You will run this alongside a specialist research agency, capturing stakeholders needs and translating these into research briefs. You will work, supported by the agency, to create discussion guides that are fun and engaging for children.
- A large part of the role will be actively communicating insights in an inspirational way. You will work with divisions across the BBC to bring audience insight into their decision making.
YOUR SKILLS AND EXPERIENCE
ESSENTIAL CRITERIA
- Specific knowledge of, and/or experience of managing, quantitative and qualitative research
- Experience of working with media industry data sources (e.g. BARB, YouTube Analytics) and digital datasets
- Ability to build and maintain helpful, productive working relationships, working co‑operatively with others as a team member
- Ability to build close relationships with senior and/or divisional partners to successfully influence strategic and creative decision making
- Ability to take research beyond data to insights and action, where necessary weaving multiple datasets into one narrative
We would love to hear from you if you can bring some of these skills and experience, along with transferable strengths, and encourage you to apply.
Location: City and Borough of Salford, United Kingdom
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