Who are Coolr?
We’re an independent social media agency and team of creatives, social experts, content publishers and change makers. Completely wired into popular culture, our work connects brands with their audiences at scale. With clients such as Burger King, Lidl, Deliveroo and Compare the Market (to name drop a few) our aim is to be the biggest social agency in the world.
About the role:
Coolr is looking for an Influencer Strategist with a deep understanding of social and cultural trends to help brands connect authentically with audiences through influencer activity. Reporting to the Director of Strategy, and working with our in‑house Influencer team, you’ll develop and validate our influencer‑led strategies that don’t just drive engagement – they tap into real conversations, communities, and cultural moments.
The job
As an Influencer Strategist, you’ll be responsible for:
- Cultural & Trend Insights: Stay ahead of social shifts, subcultures, and platform trends to ensure influencer strategies are innovative and effective.
- Strategic Integrity: Ensuring all influencer activity is aligned to strategic direction – acting as the guardian between strategy, creative and influencer activity.
- Performance & Impact Measurement: Analyse influencer campaign effectiveness using qualitative and quantitative data, optimizing for deeper engagement and long‑term brand affinity.
- Client & Stakeholder Collaboration: Advise clients on influencer strategies, cultural positioning, and emerging social behaviours to future‑prove their marketing approach.
- Platform & Format Innovation: Experiment with new content formats, influencer collaborations, and storytelling techniques to push creative boundaries.
- Thought Leadership: Bring fresh perspectives to the team, sharing insights on influencer culture and how brands can show up in an authentic way.
What we are looking for
We value culturally fluent, strategic thinkers who understand the intersection of social, influence and culture. Here’s what will set you up for success:
- Influencer & Social Strategy Expertise: Experience in influencer marketing, social strategy, or cultural consultancy within an agency or brand.
- Cultural Awareness & Trend spotting: Strong grasp of internet culture, Gen Z behaviours, and emerging subcultures.
- Strategic & Creative Thinking: Ability to develop influencer strategies that are insight‑led, impactful, and culturally relevant.
- Relationship Building: Experience working closely with influencers, creators and cultural voices to craft meaningful partnerships.
- Data‑Driven Storytelling: Ability to use audience insights and campaign performance data to refine and evolve strategies.
- Client & Stakeholder Management: Strong presentation and communication skills to translate cultural insights into brand opportunities.
- Agility & Innovation: Comfortable navigating fast‑paced environments, adapting strategies based on cultural shifts and experimenting with new formats.
A Coolr Offer
- Benchmarked salary reflective of your experience and in line with our salary bandings.
- Hybrid working – 3 days in the office and 2 from home.
- 25 days annual leave.
- Two weeks work from anywhere.
- Birthday Day off – an extra day to celebrate your big day.
- Wellbeing Day off – another extra day with a £50 voucher to spend on anything you want to support your wellbeing.
- Free breakfast, snacks and drinks in the office.
- ➕ Private Healthcare cover, Cycle to work scheme, Tech scheme + more.
- ♣ Coolr weekly socials – we get together every week to connect as a team, with a Book Club, Social Club and more to come.
- Dog friendly office.
Coolr Culture
We are one team. Regardless of what you work on at the agency, we will help and support each other on everything. The goal is to turn our clients into rockstars by creating ground‑breaking, award‑winning and impactful campaigns for them. The team culture pushes us out of our comfort zones to strive for excellence while allowing everyone to embrace their true selves and tap into their potential.
Coolr DE&I
Our approach to DE&I at Coolr is simple: create a safe and inclusive environment for people to be authentically themselves. By embracing this culture, we give space for people to be more creative, innovative and successful, driving us in our mission of becoming the world’s best social media agency. While we are proud of our current position and the work we do to support a thriving and diverse workplace, we always know we can do more to not only create change here at Coolr, but in the industry as a whole.
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