Are you a commercially driven marketing leader with a passion for gaming, creator ecosystems, and high-performance technology?
ASUS is looking for a Marketing Lead to own and drive our Gaming and Prosumer categories in the UK. This is a high-impact role responsible for category strategy, product launches, and partner-led growth across one of the most competitive and fast-moving segments in tech.
About ASUS
ASUS is a global technology leader known for pushing boundaries across gaming, creator, and commercial innovation. In the UK, we operate in one of the most competitive markets, with the opportunity to directly influence growth, brand positioning, and market leadership.
You’ll be part of a team that values ownership, accountability, and results.
The Opportunity
You will take full ownership of marketing across key categories including Motherboards, Graphics Cards, Monitors, Gaming Gear and DC Chassis.
This is not a coordination role. You are accountable for driving strategy, influencing sell-out, and delivering measurable commercial impact through marketing.
What You’ll Be Responsible For
Category Ownership
- Define and lead UK marketing strategy across Gaming and Prosumer categories
- Translate product roadmaps into clear, executable GTM plans
- Align all activity to commercial priorities and sell-out targets
Launch & Campaign Execution
- Own end-to-end product launches and integrated campaigns
- Drive consistency across retail, e-tail, and channel execution
- Deliver campaigns that balance brand impact with conversion
Partner & Vendor Marketing
- Lead co-marketing initiatives with INTEL, AMD, NVIDIA
- Manage budgets, co-funding, and performance reporting
- Ensure every investment delivers measurable ROI
Team & Agency Leadership
- Lead internal specialists and external agencies
- Set clear direction, maintain standards, and drive accountability
- Ensure strong product understanding across all outputs
Events & Community Activation
- Own major gaming and creator events, from planning to execution
- Maximise impact across pre, during, and post-event activity
- Align closely with partners to drive engagement and pipeline
Market Insight & Positioning
- Monitor competitor activity and industry trends
- Identify opportunities to differentiate and drive growth
- Feed insights directly into campaign strategy and messaging
Performance & Reporting
- Own marketing budget and KPI delivery
- Track performance across campaigns and channels
- Deliver clear OKR and QBR reporting with actionable insights
What We’re Looking For
- Proven experience in B2C or B2B2C marketing within tech, gaming, or consumer electronics
- Strong commercial mindset. You understand how marketing drives revenue, not just awareness
- Experience working with channel partners, vendors, and co-funded campaigns
- Track record delivering product launches and integrated campaigns
- Ability to lead teams and agencies with clarity and accountability
- Strong understanding of the gaming, creator, or PC hardware ecosystem
- Comfortable working in a fast-paced, high-demand environment
What Good Looks Like
- Clear, structured GTM plans aligned to product priorities
- Consistent, high-quality campaign execution across all channels
- Strong partner engagement and effective use of co-funded budgets
- Measurable impact on sell-out and category performance
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