UKTV is on an exciting journey — and we’re looking for a visionary General Manager – Marketing to help shape the future of our brand portfolio and drive network wide transformation.
About Us
At UKTV, we’re committed to creating a workplace that truly reflects society. We champion fairness, inclusion, and diversity — ensuring everyone feels seen, heard and empowered to do their best work. We welcome applicants from all backgrounds and identities.
The Role
As a senior leader within the Marcomms team, you’ll act as strategic deputy to the CMO and be instrumental in evolving UKTV’s marketing function. You’ll drive long‑term strategic direction, lead organisation-wide transformation, and inspire high performance across a talented marketing organisation.
This is a role for a curious, forward‑thinking leader with a passion for creativity, innovation, and leveraging data to deliver exceptional results.
What You’ll Lead & Deliver
- Define and evolve UKTV’s long‑term marketing vision and strategy
- Lead, inspire and develop a high‑performing team
- Shape enterprise-wide strategy and influence executive decision‑making
- Drive marketing transformation, embedding new technologies including AI
- Oversee creative and strategic development across all UKTV brands
- Ensure marketing resources, processes and systems are future‑ready
- Represent UKTV in industry forums and champion creative and digital excellence
- Own and optimise marketing commercial performance across the customer lifecycle
What You’ll Bring
- Extensive experience setting long-term strategy aligned to business goals
- Proven success leading high‑performing marketing teams
- Experience scaling B2C brands in digital‑first environments
- Strong track record applying data, analytics and insight to drive strategy
- Ability to link marketing activity to financial outcomes
- Expertise in customer engagement, performance marketing and lifecycle growth
- Creative excellence paired with rigorous analytical thinking
- Experience leading organisational change and driving innovation
- Deep knowledge of the media, entertainment, streaming or fast‑moving consumer sectors
Who You Are
- A natural strategic leader with vision
- Data‑driven and commercially minded
- An exceptional communicator and influencer
- Comfortable challenging the status quo and driving change
- Passionate about content, creativity, and the evolving media landscape
If you’re excited by leading transformative marketing in a dynamic, fast‑paced organisation — and want to shape the future of some of the UK’s most‑loved TV brands — we’d love to hear from you.
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