Senior Go-to-Market Sales Lead (+ Equity) at Alaro

Senior Go-to-Market Sales Lead

Company Description: Alaro – AI-native legal practice backed by a tier-1 US VC

Have you got what it takes to succeed The following information should be read carefully by all candidates.

Job Description: As the founding GTM hire, you will build Alaro’s revenue engine from scratch alongside the CEO. You’ll own the end-to-end sales cycle—from validating the ICP and generating outbound pipeline to closing lighthouse deals with mid-market PE firms. This is a high-impact role defining the playbook for a disruptor in the massive legal services market.

Location: London, UK

Why this role is remarkable

• Founding-level ownership: You are the first GTM hire, responsible for writing the sales playbook and building the function from 0 to 1 with direct access to the CEO.
• Massive market disruption: Join an AI-native firm replacing slow, expensive traditional legal models with intelligent systems already in daily use by internal lawyers and early clients.
• Strong financial backing: Backed by $9M in total funding, including a recent $7M seed round led by a tier-1 US VC, providing a solid runway for rapid scaling.

What you will do

• Define and validate the Ideal Customer Profile (ICP) by identifying high-converting personas and entry points within investment funds and financial institutions.
• Build a repeatable pipeline engine by standing up outbound sequences, referral loops, and partnership events to generate a consistent flow of qualified conversations.
• Quarterback the full sales cycle, leading discovery calls and progressing complex, multi-stakeholder deals through to close while documenting objection handling and pricing strategies.

The ideal candidate

• Proven 0→1 GTM track record: You have successfully built pipeline and secured the first meaningful revenue or lighthouse customers in an ambiguous, pre-playbook startup environment.
• Consultative sales expertise: Extensive experience selling high-value services or software to sophisticated senior stakeholders such as General Counsel, PE Partners, or C-suite executives. xwzovoh
• High-agency builder mindset: You possess the commercial instinct to translate market feedback into a scalable playbook, maintaining high-quality outbound standards and CRM hygiene without needing external instruction.

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