Paid Social Executive
About the team
:We’re a passionate team on a mission to make Vintage Cash Cow the go-to destination for giving pre-loved items a new lease of life. As we scale across the UK and internationally, Paid Social particularly Meta is a core growth engine, driving discovery, demand creation, and efficient customer acquisition at scale
.Our Growth team sits at the centre of this, combining performance marketing, creative, data, and experimentation to unlock scalable growth. Paid Social plays a critical role in this ecosystem, blending creative thinking with analytical rigour to drive both volume and qualit
y.About the ro
le:As a Paid Social Executive (Meta-focused), you’ll support the execution, optimisation, and scaling of our Meta activity across multiple markets. Reporting into the Paid Social team, you’ll play a key role in bringing campaigns to life, working across creative, targeting, tracking, and performance analys
is.This is a highly hands-on role, ideal for someone with a strong analytical mindset and a passion for creative testing and performance marketing. You’ll help ensure campaigns are executed with excellence, creatives are continuously improved, and insights are fed back into the wider growth strat
egy.While Meta is the primary focus, this role will also support the exploration and expansion into other Paid Social platforms such as TikTok, Pinterest, and emerging channels—helping test, learn, and scale new acquisition opportunities over
time.You will work closely with Paid Social, Creative, CRM, and Data teams to ensure campaigns are high quality, well tracked, and continuously impr
oving.Getting Sta
- rted…Support campaign execution: Assist in building, launching, and managing Meta campaigns across m
- arkets.Creative procurement: Source, organise, and manage creative assets for campaigns (video, static,
- copy).Creative QA: Review creatives before launch (visual quality, messaging, localisation, compl
- iance).Research & ideation: Generate new creative ideas, hooks, formats, and angles based on trends and perfo
- rmance.Publish ads: Ensure campaigns go live accurately and on time with correct settings and tr
- acking.Basic performance monitoring: Track campaign performance daily and flag anomalies or opportu
- nities.Tracking validation: Check Meta events, pixels, and conversions are firing cor
- rectly.Workflow support: Help manage workflows for creative production, translations, and app
- rovals.Support reporting: Assist in building performance reports and extracting key in
sights.Driving Exc
- ellence…Creative testing mindset: Continuously test new hooks, formats, messaging, and audiences (micro-testing ap
- proach).Performance optimisation: Support optimisation across targeting, creatives, placements, and
- budgets.Creative feedback loops: Provide structured feedback on ad performance to improve future creative
- output.Trend spotting: Identify emerging trends on Meta (formats, messaging, competitors, audience beh
- aviour).AI tool leverage: Use AI tools to accelerate ideation, copywriting, analysis, and creative it
- eration.Market expansion support: Assist in launching and scaling campaigns in new international
- markets.Data-driven thinking: Apply an analytical mindset to interpret performance and guide de
- cisions.Collaboration: Work closely with Creative and Growth teams to align on priorities and
outputs.Channel expansion mindset: Support testing and early-stage scaling of additional Paid Social platforms (e.g. TikTok, Pinterest), identifying new growth opportunities bey
ond Meta.Key Goals & O
- bjectives:Support the scaling of Meta as a primary growth channel across UK, DE, FR, NL, ES, NL + n
- ew marketsImprove creative testing velocity and outp
- ut qualityEnsure campaigns are executed accurately and e
- fficientlyContribute to reducing CPL while maintaining or improving le
- ad qualityStrengthen tracking reliability and data confiden
- ce in MetaDeliver consistent performance insights to inform growth
decisionsKey Respon
sibilities:Campaign Execution &
- OptimisationBuild, launch, and monitor Meta campaigns across mult
- iple marketsEnsure correct campaign setup (objectives, audiences, placemen
- ts, budgets)Maintain high standards of campaign QA
and accuracyCreative
- & TestingProcure and organise ad creatives from internal and ext
- ernal sourcesConduct creative QA (visuals, messaging, localisation
- , compliance)Suggest edits and improvements to creatives based o
- n performanceBrief new creative concepts and
- testing ideasRun micro-tests on copy, hooks, formats, audiences an
d ad formats.Analytics &am
- p; PerformanceMonitor campaign performance and identify tr
- ends or issuesSupport performance reporting and insi
- ght generationApply an analytical mindset to opti
- mise campaignsIdentify winning creatives and s
cale learningsTracking &am
- p; Data QualityValidate Meta tracking setup (pixel, event
- s, conversions)Troubleshoot tracking issues and escala
- te where neededSupport data integrity across campaign
s and reportingWorkflow
- & OperationsAssist workflows for creative production &am
- p; translations.Ensure localisation quality (translation checks, spellcheck, cul
- tural relevance)Support cross-market execution
and consistencyChannel Expans
- ion & TestingSupport the launch and testing of new Paid Social channels (e.g. T
- ikTok, Pinterest)Apply learnings from Meta to inform creative and targeting strategies
- on new platformsHelp evaluate the performance and scalability of
emerging channelsProjects &
- Growth InitiativesSupport wider Paid Social and
- Growth initiativesAssist with market launches and
- scaling strategiesContribute to testing roadmaps and exp
erimentation plansEssential Skill
- s & Experience:Experience in Paid Social, ideally with a strong focus on Meta (
- Facebook/Instagram)Strong analytical mindset with the ability to interpr
- et performance dataUnderstanding of creative testing and performance m
- arketing principlesAttention to detail, especially in ca
- mpaign setup and QAExperience working with creatives (video/static) and
- providing feedbackFamiliarity with Meta Ads Manager and track
- ing (pixel, events)Ability to manage multiple tasks and pri
- oritise effectivelyStrong communication and co
llaboration s
- kills.Nice to Have:Experience working across multiple i
- nternational marketsFamiliarity with AI tools for marketing an
- d creative workflowsUnderstanding of attribution, tracking
- , and data pipelinesExperience with performance reporting
- tools or dashboardsExperience or interest in emerging Paid Social platforms such as TikTok, Pi
nterest, or simil
ar.About Vintage.comAt Vintage.com, we exist to create a world where everything has value a
nd nothing is wasted.We’re building the world’s most trusted platform for pre-loved items, making it simple for people to unlock the value in the things they no longer need while keeping valuable materials in circulatio
n and out of landfill.What began as a successful model in the UK has evolved into an international business with operations across Europe and ambitions far beyond. Today, we operate as one company, one team, and one brand, united by a shared purpose, miss
ion, and set of values.Behind the scenes, we’re building the world’s largest international trading platform for pre-loved items, powered by expert people, smart technology, data-driven decision making, and a deep belief
in the circular economy.Our teams collaborate across borders, sharing ownership of outcomes and bringing the same care, fairness, and common sense to every customer interacti
on and business decision.Every item we buy is rehomed, reused, or responsibly recycled. Whether it’s precious metals, jewellery, watches, cameras, collectibles, or other valuables, we help ensure that items continue their journey r
ather than going to waste.As we expand into new markets and scale internationally, our goal remains the same: To become the most trusted platform in pre-loved items, creating a future where everything has valu
e and nothing is wa
sted ️Equal OpportunitiesAt Vintage Trading Limited, we’re committed to creating an inclusive environment where everyone feels heard, respected, and able to bring their authentic self to work. We believe that diversity fuels innovati
on, creativity, and success.We welcome applicants from all backgrounds, perspectives, and experiences, and we work hard to ensure equitable opportunities for all. If you’re excited about this role but don’t meet every requirement, we still encourage you to apply, your unique skills and experiences might be exactly what
we need now or in the future.If you need any adjustments or accommodations during the hiring process, just let us know and we’
ll do our best to support you.Your personal data will be handled in acco
rdance with our Privacy Notice….
