Job Introduction
Are you looking for a career where you can make a real difference in people’s day? We are seeking a Social Media & Content Manager to join our team based from our Head Office in London Bridge (hybrid working). In this role, you will lead the strategy, planning and delivery of high‑quality content across all customer, commercial, corporate and social media channels. It shapes Southeast’s digital storytelling, strengthens brand and reputation, and delivers content that engages customers, colleagues, media and stakeholders while driving measurable commercial impact. You will be responsible for shaping and delivering the organisation’s social media strategy – as the voice of Southeast Trains ensuring we use our channels appropriately, creatively and confidently. You will develop storytelling content to engage effectively with customers, actively promote the railway to support revenue growth, and link to the broader industry strategy as the sector transitions to become one railway under Great British Railways.
What You’ll Do
- Lead South Eastern Railway’s social media and content strategy to support corporate reputation, commercial objectives, performance storytelling, integration benefits and business priorities
- Develop engaging digital content – including video, graphics, imagery, animations and narrative posts for use across social channels.
- Translate complex operational, performance and programme information into accessible, audience‑friendly content
- Lead day‑to‑day management of corporate social channels, driving proactive storytelling and monitoring trends, sentiment and engagement
- Identify opportunities to highlight success, build transparency and strengthen trust through digital platforms
- Produce digital content for major service changes, blockades, engineering works and customer communications
- Ensure all digital content is aligned with the organisation’s corporate narrative, tone of voice and brand guidelines
- Work closely with the Strategic Communications Manager to integrate digital activity into wider communications plans
- Support incident and crisis communications by producing rapid, clear and accurate updates where required
Experience You’ll Need
- You’re a digital storyteller – you create compelling content that explains, inspires and engages
- A content marketing expert – you drive engagement and revenue
- You understand audiences – you know what works on digital channels and how to tailor content for impact
- You drive strategy – confident in shaping social media plans that enhance reputation and build trust
- You’re creative and curious – always looking for new ways to tell stories and bring the brand to life
- You’re proactive – you spot opportunities, anticipate risks and act quickly
- You collaborate brilliantly – you work well with colleagues across the business and with external partners
- You make great things happen – from concept to delivery, you take ownership and deliver high‑quality output.
As proud members of the Armed Forces Covenant and Disability Confident Scheme, we will offer an interview if you apply under these schemes and meet the minimum criteria for the role.
What You’ll Get In Return
- A final salary pension
- 25 days annual leave allowance (plus bank holidays)
- Free rail travel across our networks.
Meaning you can feel secure in your career as well as fulfilled by your work.
A Bit About Southeast
We’re one of Britain’s busiest train operators, serving London, Kent and parts of East Sussex. We run over 1,700 trains a day, carrying more than 500,000 passengers and serving 180 stations. It’s about all the little moments that make a difference to their journey and about making our railway a great place to work. We are proud to have been named a ‘Great Place to Work’ at the 2023 National Rail Awards and endorsed as a WORK180 Employer for Women. Our ways of working are powerful; tiny moments, every day, add up to massive, positive change.
At the heart of everything we do, our Safeguarding Team works to keep our customers, colleagues and the public safe by improving safeguarding measures and knowledge, ensuring everyone gets home safe, every day.
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