View full job description here:
https://armalytix.com/armalytix-marketing-operations-engineer-job-spec/
ABOUT THE ROLE
This role exists to generate leads and make sure those leads are worth acting on. You will work closely with the Head of Marketing to build a qualified prospect pipeline from inbound and campaign activity, run the email and social channels that create that activity, and maintain the data quality and reporting that keeps the whole engine honest.
It is an equal mix of generation and operations: getting the right companies and contacts into the pipeline, and making sure the data, processes, and reporting behind that are solid enough for the sales team to rely on. If you want a role where you can see a direct line between your work and commercial outcomes, this is it.
This is a full-time, output-focused role: we care about the results you deliver more than rigid hours at a desk. Alongside the hybrid working pattern, we offer flexibility in how and when you structure your day, within the framework agreed with your manager.
What you’ll do
The four areas below cover the full scope of the role: generating leads across marketing channels, qualifying and routing them to sales, keeping the underlying data clean, and reporting on what’s working.
Lead generation & qualification
– Identify and test new channels and tactics for generating qualified pipeline — from LinkedIn and content-led inbound to paid, partnerships, or events — and bring a point of view on what is worth trying next
– Work with the Head of Marketing to define and maintain MQL criteria, and operationalise a consistent process for identifying, enriching, and routing qualified prospects to sales with sufficient context to act on
– Extract and process data from inbound sources — campaigns, website traffic, content engagement — to surface companies and individuals showing genuine intent, applying firmographic filters to keep the pipeline clean
Campaign execution & channel management
– Plan and run campaigns across LinkedIn and other relevant channels — bringing ideas on audience targeting, content angles, and formats that will reach the right people and generate genuine interest
– Build and manage email campaigns and outbound cadences, ensuring correct segmentation, personalisation, and send timing — with a view on how messaging and sequencing can be sharpened to improve conversion
– Monitor channel performance and run A/B tests on subject lines, formats, and targeting to build a clear picture of what is working and iterate quickly on what is not
CRM hygiene & data quality
– Own day-to-day CRM data quality: deduplication, field standardisation, contact enrichment, and lifecycle stage accuracy
– Define and enforce data entry standards across sales and marketing, and identify gaps that affect lead routing, segmentation, or reporting accuracy
– Manage list hygiene including imports, segmentation, suppression lists, and GDPR compliance
Reporting & performance analytics
– Build and maintain recurring dashboards covering MQL volume and quality, pipeline contribution from marketing, and campaign performance; produce weekly and monthly summaries for the Head of Marketing and sales leadership
– Track key metrics including MQL-to-SQL conversion, cost per MQL, email engagement rates, LinkedIn campaign ROI, and pipeline velocity — using conversion trends to feed learnings back into lead quality and channel strategy
– Proactively surface trends, anomalies, and opportunities in the data — translating numbers into a clear narrative about what is driving pipeline and what needs to change
What we’re looking for
Essential
– 2 to 4 years experience in a marketing operations, growth marketing, or demand generation role
– Practical experience with LinkedIn Campaign Manager, a CRM platform (HubSpot, Pipedrive, Salesforce, or similar), and email marketing or sales engagement tools (Mailchimp, Apollo, Outreach, or equivalent) — pulling data, understanding audience performance, and translating results into actionable tasks and prospect lists
– Strong data handling skills — comfortable working with raw exports, cleansing lists in Excel or Google Sheets, and applying qualification criteria systematically
– Understanding of the MQL concept and the marketing-to-sales handoff process
– Organised, process-driven, and able to manage multiple workstreams simultaneously
– Clear communicator who can present data and campaign results to non-technical stakeholders
Nice to have
– Experience with website analytics tools (Google Analytics 4, Hotjar, or similar) for identifying and qualifying inbound traffic
– Exposure to marketing attribution or multi-touch revenue reporting
– Familiarity with GDPR and B2B data compliance requirements
– Experience in a B2B SaaS, fintech, or professional services environment
Experience building or documenting marketing operations playbooks and SOPs
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