Email Marketing Manager – WC2E 9DD
Salary: 35,000-40,800 per annum, based on skills and experience
Hours: Full-Time 40 hours per week
Contract type: Permanent
Based in: Covent Garden, London
Prior to commencing your application, please review our application guide here.
The Royal Ballet and Opera continues to lead the way in opera, ballet, music and dance both live on stage and through multiple digital platforms, from live streaming to worldwide cinema screenings. Our Covent Garden theatre has been at the heart of London and British cultural life for three centuries. We are home to two world-class Companies:The Royal BalletandThe Royal Opera.
The Royal Opera House describes the place we work, not who we are. The whole is always more than the sum of its parts we may be a House, but three quarters of our audiences experience what we do outside this building. While our Covent Garden theatre is the nerve centre, the impact and influence of the organisation can be felt in every corner of the country, and around the world.
The Audiences and Commercial department drives income, grows and diversifies audiences, and promotes the Royal Ballet and Operas work across multiple platforms, including live performances, digital content, cinema, and touring. The Marketing team plays a key role in delivering campaigns that build brand engagement and maximise revenue.
We are seeking to recruit an experienced Email Marketing Manager to lead CRM activity, delivering targeted, data-led campaigns that enhance customer engagement, retention, and revenue growth.
Our ideal candidate will be a strategic and data-driven marketing professional with strong CRM expertise, capable of managing complex campaigns, leading automation initiatives, and collaborating effectively across teams to deliver impactful customer journeys.
Can you demonstrate any of the following:
- Proven experience in CRM, email marketing, or customer marketing roles, ideally (but not essential) from within the Arts & Entertainment sector
- Strong understanding of customer data, segmentation, and lifecycle management
- Experience delivering automated and personalised email campaigns
- Ability to analyse performance data and translate insights into action
- Excellent stakeholder management and communication skills
- Strong organisational and project management capability
- Knowledge of data protection and GDPR requirements
- Experience working with CRM and Customer Data platforms (Prospect2 and Tessitura Segmentation Sets and List Manager highly desirable)
The Royal Ballet and Opera is one of the UKs leading arts organisations and our aim is to inspire imagination, ignite emotion and make the extraordinary for everyone. Equality, Diversity and Inclusion underpin all that we do. We want our people to be representative of the diversity in the UK. We understand the creativity and innovation that diversity can bring and strive to create an inclusive environment in which everyone can thrive.
We encourage applications from people with a wide range of backgrounds, experiences and skills to join our teams. We particularly welcome applications from those who arefrom a global majority background and/or those who aredisabled,as they are under-represented within our organisation.
We are a Disability Confident Employer, which means that we are actively working to ensure that candidates with disabilities and long-term health conditions feel supported, engaged and able to fulfil their potential in the workplace. We will endeavour to offer an interview to candidates who tell us they wish to participate in the scheme and who demonstrate in their application that they meet the essential criteria for the role, though sometimes due to the volume of qualified candidates with declarations this is not possible.
The RBO is also committed to safeguarding and protecting all children, young people, and adults and we implement robust safer recruitment practices. Due to our safeguarding promise, certain roles will be subject to a DBS check before commencing employment with us, which will be indicated in the advertising.
A full job description can be found here.
For more information about working with the Royal Ballet and Opera, please review the info pack here.
For a list of potential reasonable adjustments, please review this guidance document. If you have any access requirements for your application, please contact the RBO Recruitment Team onhr.recruitment@roh.org.uk
If you are applying as an internal candidate, you might find this guidance document helpful.
Closing date for applications: 11:59pm, Wednesday 8th July 2026
Interviews will be held w/c 13thJuly 2026.
To ensure a fair process, late applications will not be considered under any circumstances.
Applicants must have work authorisation for the UK. No agencies.
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