About Legends Global
Legends Global is redefining excellence in sport, entertainment and live events. With unrivalled expertise and international reach, we provide end-to‑end solutions – from venue development and event programming to revenue strategy and hospitality.
We take a 360-degree, data-driven approach across Partnerships, Hospitality, Merchandise and Attractions, working with leading clients to deliver outstanding experiences that resonate worldwide.
Our organisation is committed to fostering an inclusive and forward-thinking environment where diversity drives innovation and collaboration. Guided by our values of Align, Scale, Connect, Team and Win … we create a culture where everyone has the opportunity to thrive.
Delivering for the world’s largest and most complex projects, Legends Global Partnerships experts deliver innovative solutions to create integrated and meaningful partnerships, connecting our partners with the world’s premier and emerging brands in a transformational way. Our comprehensive slate of consulting and sales execution services includes delivering naming and venue entitlement positions, jersey sponsorships, premier events partnerships, emerging entertainment platforms, universities, mixed‑use real‑estate developments and more.
The Venue
Outernet London is a vibrant cultural and entertainment district in the heart of the city, offering an unforgettable experience for visitors of all ages. Located next to Tottenham Court Road station, it blends cutting‑edge technology with immersive storytelling through its stunning floor‑to‑ceiling LED screens and interactive spaces. With a dynamic mix of shops, restaurants and bars, Outernet creates a lively atmosphere where culture, creativity, and entertainment come together, making it a must‑visit destination for families, tourists and locals alike.
About the Role
The Partnership Sales Director is the commercial engine of the Outernet partnerships program – responsible for driving new business, managing the full sales cycle and securing multi‑platform brand partnerships across digital OOH, events & activations, F& B and naming rights. The individual will work in close collaboration with the embedded Strategy Senior Manager and the broader Legends Global UK team to bring bespoke partnership opportunities to market, converting prospects into long‑term, high-value commercial relationships. This role reports to the UK Lead at Legends Global, with day‑to‑day alignment with the Outernet commercial leadership team.
What we can offer
We reward hard work with time to relax and rest: 25 days annual leave.
We care for you and your loved ones with a Life Assurance policy.
Our pension contribution is 5% of salary to support your golden years.
Healthshield helps with dental, counselling, physio and child‑related costs.
We provide an Employee Assistance Programme (EAP) to support mental health.
We offer eye care vouchers and a contribution towards glasses.
Cycle to Work scheme lets you commute greener and healthier.
Employee Referral Scheme rewards you for bringing great talent.
Key Responsibilities
- Own the full sales cycle for Outernet partnerships, from prospecting and pitch development through negotiation, deal closure and onboarding across digital OOH, sponsorship, events, F&B and naming rights.
- Develop and execute outbound sales strategies, building strong relationships with brands and agencies to drive pipeline growth and revenue.
- Collaborate with strategy and internal teams to create compelling, tailored partnership proposals and ensure effective market positioning.
- Manage a structured sales pipeline, providing accurate forecasting and regular reporting on performance and opportunities.
- Convert existing partner networks into new commercial opportunities, leveraging internal relationships to accelerate deal flow.
- Lead negotiation and structuring of complex, multi‑platform and multi‑year agreements.
- Drive high‑value commercial opportunities, including naming rights partnerships and long‑term strategic deals.
- Represent the business at industry events, enhancing visibility and building senior stakeholder relationships.
- Oversee partner onboarding, activation delivery and ongoing relationship management to support retention and upsell.
- Work cross‑functionally to ensure all partnerships are commercially sound and operationally deliverable.
- Maintain strong market awareness to identify new opportunities and inform commercial strategy.
We are looking for someone with:
- Bachelor’s degree in Marketing, Business or a related field (preferred).
- Proven experience in partnership or sponsorship sales, ideally within entertainment, live events, media or venue‑led environments.
- Track record of securing high‑value, seven‑figure, multi‑year partnership deals from prospecting through to close.
- Strong commercial acumen with ability to own revenue targets and manage multiple deals in a fast‑paced, competitive market.
- Experience developing strategic, insight‑led and creative partnership solutions that meet client objectives.
- Skilled in identifying opportunities, building pipelines and converting relationships into revenue.
- Established network of UK‑based brands and agencies, with experience driving new business through relationship development.
- Confident negotiator with expertise in structuring complex, integrated marketing partnerships.
- Ability to clearly articulate the value of partnerships versus standalone media solutions.
- Strong collaborator, comfortable working cross‑functionally and within sales teams to deliver against ambitious targets.
- Proficient in macOS, Microsoft Office, CRM systems and digital/creative tools.
Recruitment Process Outlined
- 1st Stage – Intro Call with Talent Team
- 2nd Stage – Interview with Hiring Manager
Any offer of employment will be subject to satisfactory pre‑employment checks. These may include verification of identity, proof of address, right to work, employment history, qualifications and where relevant to the role, a basic or enhanced DBS check. All checks will be carried out in line with data protection law and we will only request information that is necessary for the role.
Inclusive Workplace
At Legends Global, we are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future. There’s never been a better time to join our team. We aim to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers. Join us and make a significant impact from day one.
We are committed to active inclusion, diversity and equal opportunities. This commitment begins with our recruitment and selection process. We welcome discussions about flexible working arrangements.
If you need reasonable adjustments at any stage of our recruitment process, please let us know in your application. We are dedicated to providing a fair and transparent assessment process and will do our utmost to accommodate your needs.
If you are interested in applying, we encourage you to submit your application as soon as possible to ensure it is considered. We will continue to review applications on a rolling basis and may close the advert before the closing date.
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