Global Marketing Senior Director Engagement and Activation – London, United Kingdom
Locations: Lisbon | London
Who We Are
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital venturesand business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.
What You’ll Do
The world’s most influential executives are harder to reach and harder to impress than ever before. Audiences are saturated with content, and the firms that win attention and build lasting relationships are those that show up with consistency, relevance, and genuine value at every touchpoint. BCG has earned its position as one of the world’s most respected and recognizable brands in part through the quality of the ideas we contribute. But competitive advantage increasingly depends on how that thinking is activated in the market and how seamlessly every interaction reinforces BCG’s value to the people who matter most.
As Digital Marketing & Customer EngagementSenior Director, you will own the strategy, execution, and technology that determines how BCG reaches, engages, and converts its most important audiences across the full marketing funnel. This is a senior platform leadership role spanninga number ofchannels and platforms with direct accountability for the teams, tools, and commercial outcomes.
You will set the vision for how BCG’s ecosystem of online touchpoints works as an integrated whole ensuring everyinteractionis purposeful, personalized, and measurably effective.
Your responsibilities will include:
Own BCG’s integrateddigitalengagement strategyacross the full portfolio of target audiences
Serve asone ofthe internalauthoritieson end-to-end content activationand audience-oriented channel strategy from first impression through to commercial result
Define and governthecontinuous improvement oftouchpoints across key channels,optimizing reach and conversion at every funnel stage
Own continuous evolution of channels to ensure best value and impact reached; drive lifecycle thinking for increasing engagement
Drive the design of dynamic and engaging web experiences for peak activation moments (campaigns, flagship publications, events), working closely with web and product teams to maximize awareness and engagement at key funnel stages
Establish experience design standards and journey governance frameworks that give editorial, campaign, and regional teams a clear playbook for building high-quality digital experiences
Steer Product Owners and engineering teams in the development and optimization of activation-layer technologies, balancing speed of execution with technical quality and scalability
Proactively identify opportunities to leverage AI and automation to increase the efficiency and personalization of BCG’s engagement programs at scale
Maintain a clear view of themartechlandscape, evaluating emerging tools andrecommendinginvestments that will strengthen BCG’s capabilities
YOURE GOOD AT
Thinking in full-funnel terms connecting awareness, engagement, and conversion into a coherent strategy rather than a collection of channel tactics
Designing audience-first activation strategies that deliver measurable commercial outcomes, not just engagement metrics
Building and running high-performing channel programs with genuine hands-on craft in at least twospecificdisciplines
Translating data and analytics into actionable insight using performance signals to continuously improve audience targeting, journey design, and channel mix
Leading the selection, integration, and optimization of marketing technology platforms and holding vendors accountable for results
Aligning stakeholders around a shared engagement vision and holding the line on quality and strategic focus under competing priorities
Engaging senior marketing stakeholders and translating their needs however ambiguous into clear, actionable requirements for functional and engineering teams
Coordinating multiple teams toward shared goals while navigating complex organizational structures and dependencies
Balancing assertiveness and empathy to influence across a variety of backgrounds and seniority levels
Fostering a high-performing, psychologically safe team culture rooted in continuous learning, accountability, and development
What You’ll Bring
- 15+ years of experience in digital marketing, across multiple activation channels with 5+ years in a senior leadership role
- Proven track record driving measurable engagement and conversion outcomes through integrated, multi-channel activation
- Strong analytical proficiency and experience overseeing full-funnel measurement including attribution modeling, funnel KPI definition, and executive-level reporting; familiarity with tools such as Marketo, Google Ads, LinkedIn Campaign Manager, Demandbase, HubSpot, or Salesforce Marketing Cloud
- Strong proficiency with tools such as Marketo, Google Ads, HubSpot, cVent (or equivalent platforms)
Product management experience, preferably in marketing technology
- Deep channel expertise in at least two of: paid media (programmatic, SEM, social paid), email/lifecycle marketing, journey design and strategy, or event marketing technology
- Experience in global, matrixed organizations (experience in professional services/consulting preferred)
- Experience building, managing, and developing high-performing specialist teams across functional and technical domains
- Exceptional written and verbal communication skills, with the ability to influence senior stakeholders and present complex insights with clarity
- Agile/scrum experience preferred
Who You’ll Work With
GlobalChief Marketing Officer and broader Marketing & Communications Leaders,GlobalDigital MarketingExecutive Director,Global External Relations & Events Executive Directorand team,Global CampaignsSeniorDirectors and team, MarketingTechnicalArea Lead,Global Marketing Data & AnalyticsLead andteam,otherLeads and teams within Digital Marketingand IT.
Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws. BCG is an E – Verify Employer. Click here for more information on E-Verify.
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