JOB DETAILS
JOB BAND: D
CONTRACT TYPE: Fixed-term contract/ Attachment – Full time until 26 March 2027
LOCATION: London or Salford
PROPOSED SALARY RANGE: £45,000 – £56,850 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
We’re happy to discuss flexible working. If you’d like to, please indicate your preference in the application – though there’s no obligation to do so now. Flexible working will be part of the discussion at offer stage.
PURPOSE OF THE ROLE
The Brand & Cultural Insight Manager is a pivotal role at the heart of keeping the BBC relevant, trusted, and connected to our audiences. You will be responsible for understanding how the public feel about the BBC brand, the big cultural shifts affecting views of the BBC and how the BBC needs to react to changing audience expectations. Your work will influence how the BBC remains relevant, in a rapidly changing media landscape.
WHY JOIN THE TEAM
This role sits within the Customer, Strategy and Insight (CSI) team, where you’ll be part of a collaborative and supportive community working across the organisation to drive meaningful impact. You’ll see your work shape decisions at the highest level, influencing how the BBC connects with audiences and reflects society. Working alongside passionate colleagues, you will get to work on genuinely exciting projects and contribute to work that truly matters!
YOUR KEY RESPONSIBILITIES AND IMPACT
- Lead insight that informs and shapes BBC brand strategy, partnering closely with the Masterbrand and CSI planning teams to embed audience and societal understanding at its heart.
- Own and continuously evolve the BBC’s brand insight narrative, using tracking tools to generate clear, actionable insight into how the BBC remains trusted, relevant and distinctive, and embedding this insight across the organisation.
- Deliver a flagship annual perspective on UK cultural shifts, identifying what matters most to audiences and translating this into clear opportunities and risks for the BBC.
- Lead research into critical topics shaping audience needs now and in the future (e.g. mental health, sustainability, AI). This requires working cross-functionally to embed insight across marketing, strategy, policy and partnerships teams.
- Be part of the team behind the Audience Briefing. The Audience Briefing is a weekly report that goes out to all BBC staff, delivering the key takeaways on audience performance and competitor activity.
YOUR SKILLS AND EXPERIENCE
ESSENTIAL CRITERIA:
- Excellent communication and writing skills, with the ability to simplify complex insight into actionable recommendations.
- Strong experience in audience, brand or cultural insight, with a proven ability to shape strategic narratives.
- Demonstrated ability to analyse complex datasets and translate them into clear, compelling frameworks and stories.
- Experience influencing senior stakeholders and working collaboratively across multiple teams.
- Strong understanding of UK audiences, societal trends, and cultural dynamics.
- Experience delivering high-profile or organisation wide insight programmes.
DESIRED BUT NOT REQUIRED:
- Experience working with brand tracking or brand equity tools (e.g. Brand Power).
- Background in media, broadcasting, or public service organisations.
- Experience shaping or contributing to brand or marketing strategy.
- Familiarity with policy, communications or partnership environments.
- If you can bring some of these skills and experience, along with transferable strengths, we’d love to hear from you and encourage you to apply.
BENEFITS
- Fair pay and flexible benefits including a competitive salary package, a flexible 35-hour working week, 25 days annual leave with the option to buy an extra 5 days, a defined pensionscheme and discounted dental, health care and gym.
- Excellent career and professional development.
- Support in your working life, including flexible working which you can discuss with us at any point during the application, selection or offer.
- A values-based organisation where the way we do things is important as what we do.
Disclaimer
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.
Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.
Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.
We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.
We are a disability confident employer. If you need to discuss adjustments or access requirements for the interview process, or to carry out this role, please contact us via email and we’d be happy to discuss: reasonable.adjustments@bbc.co.uk
BBC Group and Public Services, Broadcasting House, Portland Place, London, United Kingdom, W1A 1AA. BBC Studios Distribution Limited, company no: 01420028, registered address: 1 Television Centre, 101 Wood Lane, London, United Kingdom W12 7FA.
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