Job Details
Job band: D.Contract type: Fixed‑term contract/Attachment – Full time until 26 March 2027.Department: BBC Audiences CCOG.Location: London or Salford.Proposed salary range: £45,000 – £56,850 depending on relevant skills, knowledge and experience.Flexible working offered.
Purpose of the role
The Brand & Cultural Insight Manager is a pivotal role at the heart of keeping the BBC relevant, trusted, and connected to our audiences. You will be responsible for understanding how the public feel about the BBC brand, the big cultural shifts affecting views of the BBC and how the BBC needs to react to changing audience expectations. Your work will influence how the BBC remains relevant, in a rapidly changing media landscape.
Why join the team
This role sits within the Customer, Strategy and Insight (CSI) team, where you’ll be part of a collaborative and supportive community working across the organisation to drive meaningful impact. You’ll see your work shape decisions at the highest level, influencing how the BBC connects with audiences and reflects society. Working alongside passionate colleagues, you will get to work on genuinely exciting projects and contribute to work that truly matters!
Key Responsibilities and Impact
- Lead insight that informs and shapes BBC brand strategy, partnering closely with the Masterbrand and CSI planning teams to embed audience and societal understanding at its heart.
- Own and continuously evolve the BBC’s brand insight narrative, using tracking tools to generate clear, actionable insight into how the BBC remains trusted, relevant and distinctive, and embedding this insight across the organisation.
- Deliver a flagship annual perspective on UK cultural shifts, identifying what matters most to audiences and translating this into clear opportunities and risks for the BBC.
- Lead research into critical topics shaping audience needs now and in the future (e.g. mental health, sustainability, AI). This requires working cross‑functionally to embed insight across marketing, strategy, policy and partnerships teams.
- Be part of the team behind the Audience Briefing. The Audience Briefing is a weekly report that goes out to all BBC staff, delivering the key takeaways on audience performance and competitor activity.
Essential Criteria
- Excellent communication and writing skills, with the ability to simplify complex insight into actionable recommendations.
- Strong experience in audience, brand or cultural insight, with a proven ability to shape strategic narratives.
- Demonstrated ability to analyse complex datasets and translate them into clear, compelling frameworks and stories.
- Experience influencing senior stakeholders and working collaboratively across multiple teams.
- Strong understanding of UK audiences, societal trends, and cultural dynamics.
- Experience delivering high‑profile or organisation wide insight programmes.
Desired but Not Required
- Experience working with brand tracking or brand equity tools (e.g. Brand Power).
- Background in media, broadcasting, or public service organisations.
- Experience shaping or contributing to brand or marketing strategy.
- Familiarity with policy, communications or partnership environments.
- We’d welcome candidates with transferable strengths.
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