Head of New Client Growth

Overview

This is a senior leadership role with accountability for new client growth across Business & Commercial Banking. You’ll define how we attract, convert and onboard new clients at scale. Working across Marketing, Product, Digital and Operations, you’ll turn insight into clear priorities, investment choices and measurable commercial results across a large and strategically important portfolio. If you enjoy building growth engines, improving client journeys and driving performance through data and digital, this role offers real impact.

Responsibilities

• Define and lead the new client growth strategy, with ownership of priorities, investment and delivery roadmap
• Shape market positioning and demand generation, working with Brand and Marketing to improve awareness and consideration
• Own acquisition performance across digital channels, including website, campaigns and conversion optimisation
• Lead end-to-end funnel performance, from awareness through to onboarding and early engagement
• Identify and deliver improvements to client journeys, reducing friction and increasing conversion
• Use client, market and performance insight to prioritise opportunities and drive continuous improvement
• Build and scale partnership channels to increase high-quality client inflow
• Influence senior leaders and align teams to deliver measurable growth outcomes
• Lead agile delivery, ensuring clear prioritisation, roadmap discipline and measurable outcomes
• Ensure all growth activity meets risk, regulatory and client outcome expectations

Qualifications

• Experience in driving scaled growth in customer acquisition in financial services – preferably involving small and medium businesses
• Proven track record of delivering client growth or acquisition strategies at scale
• Strong understanding of and experience in digital marketing and acquisition techniques, technology and operations, running complex and content rich websites, driving inbound digital traffic (SEO/GEO/PPC/Social etc.) and driving conversion rate optimisation
• Experience with digital and AI product leadership, managing end-to-end digitally led client journeys, using AI to automate and improve process and customer experience to drive outcomes from awareness through to landing engaged clients
• Experience driving acquisition through intermediaries like formation agents and incentives through partnerships, specifically in the context of small and medium businesses
• Experience owning or directly influencing revenue growth, ROI and P&L outcomes
• Fluent and confident in using data and performance metrics to inform decisions and drive improvement
• Proven ability to influence senior leaders across complex, matrixed organisations
• Proven ability to build, lead and develop high-performing teams. Drives a strong performance culture focused on customer outcomes, sustainable growth, effective risk management, and inclusive talent development
• Actively promotes diversity and inclusion, while developing and progressing talent

Benefits

• A generous pension contribution of up to 15%
• An annual performance-related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days’ holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies

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